Opticians from Stuttgart and surrounding regions visited the recent Die Brillenmesse event, and eagerly viewed the diverse, independent eyewear collections on display. Creativity, individuality, and sleek design captivated enthusiastic visitors attending the show. Co-organiser Nathanael Wenger commented: “The Hall of Legends at Motorworld was again a perfect location for the 4th edition of Die Brillenmesse in Stuttgart. About sixty brands presented the autumn news. The spectrum from Adrian Marwitz to Zen Barcelona was enormous, and reflected many styles and new concepts.
“We were pleased with the show in Stuttgart this year; over 140 shops visited the event in two days – a few less than last year. The good weather during the weekend, and the closure of one important highway were reasons why fewer opticians visited. Nevertheless, the format of this small and elegant show is very well established in the south of Germany.”
From the fashion perspective, co-organiser Dirk Geissmann added: “Fine rimmed metal frames are more and more visible in several collections. Andy Wolf even launched a rimless line! 3D frames in combination with a face scanner are the next big thing. You Mawo from Munich seems to be ahead in the race. Frames crafted in natural materials are still hot, especially if they are fine rimmed like Feb 31st. The Italian brand offers the lightest wood frames with 2mm thickness. Kaleos is a new fresh brand from Barcelona.
Geissmann continued: “A new addition to Die Brillenmesse this year was the Think Tank Seminars that brought impact – and visitors – to the show. With Think Tank we want to discuss relevant issues for our market. This includes digital change, new technologies, the process of designing glasses, and more. There are many changes in our industry, and it is important that independent opticians are ready for the future. We had more visitors for the new platform in Zurich – and we will make sure that German opticians hear about Think Tank.”
Wenger concluded: “The dates for 2017 are now established. The next stop for us is Cologne on 6-7 May 2017. We are really looking forward to this show. It will be the third time in the Rhine-Ruhr region of Germany, and we think we will have a breakthrough. Zurich is 15-16 October 2017, and Stuttgart on 28-29 October 2017. We moved both shows back because of the late date of SILMO next year. For us it is crucial that brands can show the autumn news.” www.diebrillenmesse.de JG
Top image left to right: Co-organiser Nathanael Wenger; designer Stefan Flegl Wood & Cotton; designer Adrian Marwitz Adrian Marwitz Eyewear; designer Didier Voirol Metal Art Concept; co-organiser Dirk Geissmann
Photos: All images for Eyestylist by Bruno Kickner – all rights reserved www.kickner.de