Proof Sustainable Wood

An eco-friendly choice

17th November 2011 I have recently received a pair of sunglasses by Idaho based Proof Wood Eyewear…the model is one of their women’s styles, Cake, a simple but feminine shape featuring a matching brown polycarbonate lenses. The frames are offered in different woods such as bamboo and ebony, and have neat spring hinges and a tiny discreet logo etched into the temple. A quotation appears on the inside of the arm, customised from model to model. My pair is marked with the line: “My life is my message“. 

Set up in January this year, Proof is run by three brothers, from a family sawmill set up originally by their grandfather. The brothers aim is to produce fun, well made, well priced wood sunglasses (suited to all ages but definitely appealing particularly to 20 somethings) while also donating a portion of sales to charity. Proof is supporting sight giving surgeries in India and is also currently involved with the Native American Reservation, Africa and re-planting trees in Haiti.

Another nice touch is the fact that Proof offers a recycling programme…if you want to change your sunglass style, you can return your old pair of shades and get a discount on your next purchase. The old shades are recycled into animal bedding..to find out more about Proof and to see the full collection visit www.iwantproof.com CN