Vintage Optical Boutique for Cinema and TV
30th April 2012 A dream was the inspiration for the creation of Old Focals – the iconic Pasadena California boutique that supplies vintage eyewear for movies and TV productions. Owner Russ Campbell shares his story: “I had a dream in which an old man gave me his sunglasses, and I was writing down my dreams at the time. He said to me ‘you can have these old focals’. This gave me a vision, and from there I began to search out vintage eyewear. I find frames in shops, markets, and antique shops. I have bought frames everywhere, from garage sales to eyeglass companies that liquidate. I have also travelled internationally amassing my collection – the first collection came from Detroit.
“Old Focals has provided frames for Harry Potter, JFK, Benjamin Button, Men in Black, Spiderman, and Tinker Tailor Soldier Spy, to name a few. I also do Mad Men, The Office and Greys Anatomy.” Old Focals also provided the frames for J. Edgar, the recent film about FBI Director J. Edgar Hoover, starring Leonardo DiCaprio. Although Old Focals is all about Vintage, Campbell has a solid footing in current market forces. He is manufacturing his own collection, developing brand recognition, and “eagerly attacking internet sales.” You don’t have to be a film star to enjoy wearing vintage eyewear from Old Focals! www.oldfocals.com JG