Glori.us x Lunetterie Générale

Glori.us, a high quality fashion store located in Sherbrooke, Canada, is a specialist in luxury brands and custom made fashion and tailoring with individuality and flair. Created by Jean-François Bédard and Tanya Cloutier, the shop has opened its doors to like-minded fashion brands for men and women – including Surmesur (www.surmesur.com), specialists in made-to-measure menswear.

Eyewear is available in the store exclusively from Lunetterie Générale, Canada, a young, fresh brand by entrepreneurial co-founders, Julien Couture and Alexis Martel.

“We’re the first eyewear brand to build a shop-in-shop style concept store inside a fashion boutique in North America,” says Julien Couture. “Inspired by the museum and architectural grandeur of the Beaux Arts movement, the eyewear area, designed by Samuel Barker, is dedicated to Lunetterie Générale – and our new and growing collection, produced in Japan.”

LG – sunglass style from Debut collection

The frames, produced with carefully finished details and a sobre, vintage-inspired colour palette are created in titanium, Japanese acetate and natural materials including wood, which the co-founders have researched to be able to include locally sourced varieties. “Our first collection was the result of a unique collaboration with Tommy O’Gara, renowned Art Director behind successful avant-garde eyewear brands. We’ve been able to create styles that know no limits and that will be at the forefront of the affordable luxury market.”

Shop-in-shop concept

Asked about their interest in fashion concept stores, the team told us they will continue to work with optical stores, as well as developing a network of concept stores similar to Glori.us, where it has been possible to create a special relationship between the label and the store’s clientele. 90, Rue Wellington N, Sherbrooke, QC J1H 5B7. A second Glori.us store opened in March at 434, Avenue Victoria, Saint-Lambert. www.glorius.ca

For further information about Lunetterie Générale, visit https://lunetteriegenerale.com CN