2017 represents an invigorating moment of achievement at Ørgreen Optics, the Danish eyewear design company that has become synonymous with cutting-edge minimal titanium frames, produced in Japan. The mood this year is all about eyewear excellence and the driving force of the label, innovation, experimentation and design expertise as they celebrate 20 years.
Eyestylist met Henrik Ørgreen for a taste of what’s coming over cocktails at Brønnum, a favourite haunt of the Danish entrepreneur who lives just round the corner. “We are seen as a pioneering design company, and that is what we are celebrating again. We have started this year with several new Limited Editions, and there is a lot more to show including a huge focus on our company’s proven technical capabilities through a new concept we will launch at Silmo and a reexploration of our roots and the materials we first came to market with. 2018 is going to represent another key phase for us as we must keep improving what we do through exploration and pushing our capabilities that little bit further once again. There are very many collections out there today and I always benchmark with that and challenge it.”
“Already the year has shown the dynamic attitude of the team with the launch of new Limited Editions and more to come.” High End High Tech is one of those new releases (above). Two round panto styles complementing each other in colour and in shape, and focused on technology with digitally inspired colours and the titanium material, known as a Nasa favourite for spacecraft construction.
The square style Rook (above) and more rounded Taurus are part of the Out of Orbit Capsule. Rook is named after Montes Rook, the ring-shaped mountain range on the far side of the moon that’s only visible from the edge from Earth. The exciting colour options include allusions to lunar rock formations and stone-effect surface patterns – a first in titanium, and perfectly in keeping with the mood of experimentation seen at Opti Munich where the On Fire collection – featuring “out-there” frames with a “burnt surface” – were first on display. For more details on the new Collections launching at Ørgreen Optics keep your eye on www.orgreenoptics.com CN