Eyestylist

As the annual campaign launches at IOKO Studio, Eyestylist brings the attention on one of Europe’s rare spectacle-making studios preserving the art of making genuine handmade frames for their atelier collection, One of a Kind

IOKO STUDIO, a start-up eyewear atelier producing exclusive handmade artisan frames, conceived and created by by Dana Prekopová and Erika Remencová, with Ester Svitková launches a new collection of sunglasses and a supporting multimedia campaign. The campaign has been designed to reflect the characteristic layering of the handmade acetate frames. On billboards, in busts of the IOKO team members, in multiple generations’ gazes and faces that overlap and complement each other…image, emotion, identity come together; everything unfolds through layers. The actress Annamaria Janekova is the protagonist of the campaign starring alongside film producer, Tereza Fekete on location in the environs of the city of Bratislava.

Eyestylist.com previewed the new frame collection on a visit to IOKO Optika in Bratislava in April. Above: IOKO Studio – AMY A MY campaign launch for new artisan eyewear collection. Art Direction & Photography: @maria_pincikova; AMY: @annamaria.janekova

“Femininity doesn’t have to be gentle to be beautiful….” IOKO Studio – AMY A MY collection

This new collection by the female artisans celebrates women and all the forms they take. It’s about the many layers we carry as humans, strength and fragility, boldness, intuition, voice and silence. Each pair of glasses is made from three acetate layers and every piece is an original, made on site by hand with the expertise and precision of passionate artisans. No layer is accidental, each one adds character and a new perspective. The motif of layering runs through the entire collection and campaign. On billboards, in busts, in generations of gazes and faces that overlap and complement each other. Image, emotion, identity. All layered.

IOKO Studio has produced a series of handmade eyewear collections in the last years and produced exclusive eyewear concepts for projects with Czech actress, Antonie Formanová in 2024 (Sunset and Sunrise – https://www.eyestylist.com/2024/10/ioko-studio-one-of-a-kind-sunset-sunrise/)  and with Slovak actor, Milan Ondrik in 2025.

Each year, Dana and Erika of IOKO Studio develop a small collection of one-of-a-kind sculptural pieces, often inspired initially by a muse – an actress or actor – to start off the creative development. All tooling and finishing of the designs takes place at IOKO Optika in front of customers and passers-by. The frames are particularly well-known for their crafted finishes, each one with an appearance that is slightly different from another.

This new exclusive collection is available from 17th June 2026 via @ioko_optika (Bratislava, Slovakia). Find out more at www.ioko.sk and read out interview with Dana at https://www.eyestylist.com/2022/11/10-questions-dana-prekopova-ioko-optika/

IOKO STUDIO campaign credits: Eyewear Design & Handcraft: MY @ioko_studio, @dana_ioko, @erika_remencova @zenytrebalubit2; Art Direction & Photography: @maria_pincikova ; 

AMY: @annamaria.janekova; Horse Rider: @terezafkt

; Production: @terezafkt; 
Styling: @nemamconaseba; Fashion Brands & Designers: @neheraofficial @borishanecka
; Make-up: @riapontikis; Hair: @kristywolfmakeup
; Video: @eron_vrabel
; Graphic Design: @eugeneugeneu; 3D Scanning and Modeling: @v.netri, @erika_remencova
; Photo Studio: @basefactory – IOKO Studio extends special thanks to: @stangelracing @designfactory_sk

This is an exclusive feature by Clodagh Norton, who travelled to IOKO OPTIKA by invitation earlier this year to preview the new collection and to see the making of the frames first hand. This feature is an exclusive for Eyestylist.com. AI was not used in the writing of the report.