Eyestylist

Silmo 2022: VAVA – BL0034 sunglasses

Silmo d’Or nominated, the futuristic bio acetate sunglasses play with the contrast of round lenses inside a square eye shape

VAVA Eyewear’s bio-acetate sunglass style – BL0034 – which has been nominated for a Silmo d’Or award 2022 (in the Sunglasses – Eyewear Designer Category) – blends a futuristic aesthetic with high-quality materials and components – a reflection of the brand’s ultra technical focus and longstanding respect for the great masters of handmade eyewear. The frame has a minimalistic design, a super small silhouette, and can fit a variety of faces due to its generous 145mm width.

Urban ‘futuristic’ style: VAVA BL0034 in recyclable bio-acetate – pictured in matt black

The frame also features a 6x6mm squared aluminum flex hinge, a detail that lends stability to the design as well as a clean, contemporary structural elegance at the temple. The stark mat subtly raw black coloration of the frame submitted for the Silmo d’Or award alludes to an ongoing direction in eyewear where qualities of timelessness, refinement and purity prevail.

ROLF Spectacles
SILMO Paris The Optical Fair 23 to 26 September 2022 Paris Nord Villepinte
VAVA Eyewear
lafont
NINA MUR

VAVA Eyewear is produced in Italy by family-owned factories in Treviso. The brand follows a “conscious design” philosophy using 100% recyclable materials (lenses and acetate), ecological aluminum and plastic free packaging. For more details about VAVA, visit www.vavaeyewear.com

Silmo 2022 is here

This year, the international optical fair runs from Friday 23rd to Monday 26th September at Paris Nord Villepinte

As the optical industry prepares for one of the international events of the year in Paris, optical retailers, buyers and the press await the first chance to see what’s fresh and new in eyewear design on the international stage. For many international visitors and exhibitors this year, Silmo represents an especially important date in the 2022 calendar of events, a fresh start after the difficulties and disruptions to travel during the pandemic, and certainly – for those who attend annually – a very welcome chance to return to pre-pandemic, in-person experiences and direct business engagements and presentations, with new and long-term customers and friends.

Eyewear exhibitors and creative designers will gather from far and wide this year at the Paris Nord Villepinte venue – among them long-established international favourites and emerging designers travelling from many regions of France, as well as all parts of Europe and further afield – Hong Kong, Japan and the USA. Above: The latest styles by Paris label Lunettes ALF will be on show at Silmo 2022: the label has a collection of timeless classics produced in hand polished Japanese acetate – the frames have become very popular with optical connoisseurs – https://lunettes-alf.com

New trends will be unveiled at Silmo: fine lines in bright colours on a classic brown tone – a colour we expect to see much more of this season: Eiffel1 panto at FACE A FACE

In this preview for the event which opens tomorrow at 9am, a number of companies shared their new styles with Eyestylist in advance, offering a taste of what will be on show this edition – and insight into trending colours, materials, design innovations and style directions, all areas we shall comment on in the weeks to come.

SEA2SEE - What if wearing glasses could save our seas? 100% Sea Plastic 100% made in Italy 100% Seastainable
Götti Switzerland
EOE Sustainable Eyewear from Swedish Lapland
ERKERS est 1879 USA
100% Optical - The UK's Largest Optical Event - 25-27 February 2023 at Excel London. Register Now.
BLACKFIN

At Paris brand FACE A FACE, the model Eiffel1 is part of the new and colourful autumnal line – showing for the first time at the Silmo fair. Compared to a ‘Meccano’ construction set, the style can to fruition as a recreation of the architectural aesthetics of the metal bars of the iconic Eiffel Tower. Fine lines in bright colours stand out against a dark background to enhance the design. www.faceaface-paris.com

Syl by VUE DC: a sneak peek of what to expect from the French artisan label

The French label VUE DC is always a highlight in the creative heart of Silmo’s much loved Hall 5. This year, the collection will include some fabulous head-turning shapes and statement designs, such as new model Syl – an elegant round/oval shape designed in 8mm Mazzucchelli acetate and offered in tones of champagne, opaline terracotta, teal, black and tortoiseshell. Its character and special definition comes from a slightly rough bevel on the outside of the eye shape. Find out more at www.vuedc.fr

Detroit by JF Rey, from the Neon Elements collection

The new Detroit model at JF Rey is part of the Neon Elements collection – inspired by “the Metaverse where reality and virtuality blend”. The frame has a thick rim and architectural structure – a strong and characterful appearance that with resonate with those who love a modern statement style. This new collection is playful with colour contrasts, highlighting neon tones and making them wearable for the face. www.jfrey.fr

Model Smith by Veronika Wildgruber: handmade in Italy

The super sharp new model Smith by Veronika Wildgruber – a multifaceted designer based in Berlin – is just one of several exciting pieces that have all the hallmarks of Wildgruber’s innovative and evocative style. Particular attention is paid to the effects of the sharp blocky structures and variation in colours and surfaces which are often combined in interesting ways, shiny with matt, opaque with transparent. www.eyewear.veronikawildgruber.com

About Silmo 2022: the fair (trade only) takes place at Paris Nord Villepinte from 23rd to 26th September 2022. This year the roster of independent labels showing include: Article One, Carlotta’s Village,  Dabrach, Diffuser Tokyo (Joy Every Time), Fleye, FACE A FACE, FOLC Eyewear, Gotti Switzerland, Kirk and Kirk, Kenmark, l.a. eyeworks, Lafont Paris, Lunettes ALF, MOREL, MYKITA, Nina Mûr, RAEN, Res/Rei, Rolf Spectacles, Sea2see, VAVA and Veronika Wildgruber. The SILMO d’Or awards – the much coveted prizes which recognise outstanding design and innovation in all categories of product exhibiting during the fair – will be announced during the Saturday evening of Silmo with presentation by Amélie Morel, President of Silmo. To register, and find out more, visit www.silmoparis.com

Silmo exclusive: Maybach Eyewear

Luxury label Maybach Eyewear highlights handcrafting and exquisite materials such as natural buffalo horn, precious metal and titanium 

A prestigious trio of materials, a daring design style and hours of crafting are at the core of one of the collaborations of note this season at the German luxury eyewear brand: ‘The Creator I’ from Maybach Eyewear and Mercedes-Benz offers an interpretation of contemporary couture eyewear that is adventurous and bold with a cool structure, inspired by a shield design. The exclusive model combines lightweight titanium and sustainably sourced natural horn, while 22 carat gold, platinum, and 18 carat rose gold elements add a special and luxurious touch.  Above: the Creator I by Maybach Eyewear + Mercedes-Benz

The Creator I – available in a choice of 10 colorways – from the Maybach Eyewear + Mercedes-Benz collaboration edition

For ‘The Creator I’, elements of the automobile design language of Mercedes-Benz include dramatic sweeping contours and flowing aesthetics reminiscent of the most luxurious Mercedes-Benz vehicles.

Hoffmann Natural Eyewear
Oliver Goldsmith
Visit J.F.Rey
VAVA Eyewear
SEA2SEE - What if wearing glasses could save our seas? 100% Sea Plastic 100% made in Italy 100% Seastainable
BLACKFIN
SALT.
MOREL par Jean Nouvel
The Consultant by Maybach Eyewear: from the mainline collection

Issued also for preview at the Paris show this weekend, Maybach Eyewear present a classically stylish fullrim shape named ‘The Consultant’, created in natural horn and offered in a selection of luxurious (and always exclusive) colourways. The elegant colour of the front of this frame is paired with a temple design offering contrasting shades of horn.

The Dean by Maybach Eyewear (mainline collection) in premium Italian acetate or genuine natural horn is available as both sunglass and optical versions

Also making an exclusive debut this month at Maybach Eyewear, ‘The Dean’ is described as a vintage inspired clubmaster style with a defined browline, paired with lightweight lower rims in precious-plated titanium. The details are carefully considered in this model – and include aerodynamic cut-outs on the end-pieces and temples, Maybach Double-M logos, flowing lines and embossed lettering on rims and temples. All the Maybach Eyewear frames are designed and made in the company atelier in Germany, where traditional handcrafting techniques have been developed and perfected through decades. For further information visit www.maybach-eyewear.com

Eyestylist Silmo exclusive: Miga Studio

The collaborative capsule from Miga Studio x Hoet will show in Paris this week

Miga Studio’s innovative collection in collaboration with HOET will be presented at Silmo this week. With similar tastes in modern architecture, the two brands have worked together in partnership to create a unique offering of frames that are bold, playful, and particularly  versatile. The designs fuse elegant Mazzucchelli HD acetate materials and 3D printed titanium with balance and absolute technical precision.

This avantgarde combination creates a new set of aesthetics that intensifies the architectural spirit embedded in both brands’ DNA. Each frame is characterised by a dramatic titanium eyebrow design with diagonal cutouts. The same sense of strength and drama is followed through in the details, from end pieces to choice of core wire.

Miga Studio x Hoet collaborative collection- showing at Silmo 2022

The project came about in 2019 at Silmo when the co-founder of Miga Studio, Alessandro Fedalto and the HOET design team met for the first time. Miga Studio had caught the attention of HOET with its use of titanium and the manipulation techniques championed to create eyewear with innovative details. The capsule line launched with three optical frames and three sunglasses, fitted with polarized ZEISS lenses in silhouettes which range from round or square, to bold and angular.

Article One
SILMO Paris The Optical Fair 23 to 26 September 2022 Paris Nord Villepinte
Götti Switzerland
EOE Sustainable Eyewear from Swedish Lapland
NINA MUR
Hoffmann Natural Eyewear
DIFFUSER Tokyo
Vega by Miga Studio x Hoet

About Miga Studio: Miga Studio is an independent label reflecting the cultural richness of Italy mixed with minimal, futuristic sensibilities thriving in Asian culture to bring a different perspective to the eyewear industry. Miga Studio is headquartered in Treviso.

About Hoet Design Studio: Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Their strength lies in their passion for innovation in design, technical virtuosity and materials.

The collaborative capsule has been launched in the Hoet shop in Belgium and in stores in Bruges, Merelbeke, De Haan, Menen, Cannes, Valence, Milan, Doha and Amhers NY. For more information about MIGA Studio and the collaborative line showing at SILMO, visit migaeyewear.com

Black Optical: sun collaboration with Jacques Marie Mage

Black Optical have launched an extremely limited sunglasses collaboration with Jacques Marie Mage

Launched on 15th September 2022, the prestigious optical store Black Optical have collaborated with Jacques Marie Mage to produce a Limited Edition of two sunglasses, with just 15 pieces produced for each design. To purchase the frames, customers are required to enter a Raffle on Thursday, 22nd September opening at 10am CST (in the US). Above: the cleaning cloth for the Limited Edition – proceeds will benefit the Osage Nation Foundation

SILMO Paris The Optical Fair 23 to 26 September 2022 Paris Nord Villepinte
100% Optical - The UK's Largest Optical Event - 25-27 February 2023 at Excel London. Register Now.
ROLF Spectacles
SEA2SEE - What if wearing glasses could save our seas? 100% Sea Plastic 100% made in Italy 100% Seastainable
VAVA Eyewear
SALT.
Visit J.F.Rey

 

Ascari sunglasses (above); Dealan sunglasses (below)

The Ascari model is a 50s inspired, rectangular frame while Dealan is a subtle cat’s eye, both produced in a turquoise custom acetate, a bold and beautiful tone. The sterling silver hardware – a signature feature of the designs at Jacques Marie Mage – adds a luxury touch to the brightly coloured frames which are handcrafted in Japan. The sunglasses are packaged with a case and a limited edition cleaning cloth designed by Osage Nation Foundation. For more details visit www.blackoptical.com