Eyestylist

MIDO 2025 preview

The event in Milan this weekend promises 1200 exhibitors from 50+ countries; among them, international independent brands and creative designers will show their latest designs and innovations in a showcase that promises award-winning design, quality and craftsmanship, innovative future-facing collections and the latest trends in eyewear materials….

MIDO 2025 – taking place from Saturday 8th February to Monday 10th February – is billed to be a particularly impressive show in 2025, and THE  international fair of the season in which to gain early access to emerging trends in eyewear. This year the event in Milan has unveiled a series of layout innovations. Pavilion 6 at Fiera Milano (Rho) will host the Academy this year, a growing start-up area, and a new “area” or square inspired by Italian village piazzas with a “green” theme. Pavilions 2 and 4 have been “reorganized” say the fair organisers, with the Design area offering space for more exhibitors, larger stands, and new entries.

The Academy, which MIDO calls “a special nonconformist location for all those who make originality their motto” will remain the destination for some of the most outstanding creative labels and designers, including many of our recommended brands and favourite designers, with a huge representation of design work from around the world, including Japan, Italy, Canada and the USA. In this feature, we preview for the first time a few of the releases that you can expect to find at the fair – releasing for the first time. Above: The German 3D printed innovators, You Mawo will show new styles across their collection and a brand new creative piece in the YOUniverse series; they are exhibiting in the Academy. Pictured: a new frame called Tate in their BOLD collection: the style has a striking cat-eye-inspired silhouette and confident lines. Designed to exude power and elegance. www.youmawo.com

Kite Tail by l.a. eyeworks is released in black velvet, silver or shiny gold

In a sneak peek for MIDO from the l.a. eyeworks collection, Kite Tail expresses a flight of fancy, playing with the rigidity of the titanium material with extraordinary finesse to create something wavy and organic! The frame is a limited edition, and a gorgeous complement to the new collection which we are told will be primarily acetate. www.laeyeworks.com

‘Lost in space’ by REWIND eyewear: REWIND embodies the essence of Italian craftsmanship

For 2025, the Italian artisan brand, REWIND is expanding its Swarovski crystal line with geometric patterns and light effects that enhance elegance and refinement, with crystals precisely placed to add a touch of brilliance without being excessive. “We really believe that jewellery decoration is coming back,” co-founders Patrizia Puliti and Paolo Corradossi told Eyestylist. “That’s why we are launching new decorations on some of our most iconic models.” www.rewindeyewear.com

Diffuser Tokyo will be a must-see in the Academy

Diffuser Tokyo, the Japanese accessories specialists, will also be showing in the Academy. This brand has a huge selection of cool and beautifully made items for carrying and storing frames – all of which feature high quality materials. Among the new things to see is the Triangular Prism Bag in leather (pictured above). This bag has a compact design suitable for daily use that can be worn around the body with a strap. It can hold three different items such as eyewear and a mobile phone. www.diffuser-tokyo.com

OGI Eyewear
TVR True Vintage Revival
Look
ROLF Spectacles
EOE
J.F. REY
DIFFUSER Tokyo
Orgreen
Article One
MIDO
Götti Switzerland
ERKERS
LAMARCA EYEWEAR
JISCO
IYI YOU MAWO
100% Optical, 1-3 March 2025, ExCel London, Register FREE
Res Rei
BLACKFIN
SALT.
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
LAMARCA EYEWEAR
Suitto Sybarite
MOREL
LOOK model TRI-X: a new innovative design in the Sport Collection

The Italian company LOOK will be showing a range of sports-inspired designs, in the context of athleisure. These include TRI-X, a concept frame composed of only three pieces. The NIL front is joined to 3-D printed temples that feature an innovative hook system that connects the temple to the front and eclipses traditional hinges. The company will also show a re-edition of a sport utility frame which has been reproduced in cutting-edge materials. For more information about the ranges at LOOK, visit www.lookocchiali.it

Bridget by J.F. REY

J.F. REY have announced an extensive sunglasses collection for men and women, inspired by the enduring qualities of icons. The Bridget sunglasses stand out for their bold proportions and interesting triple layering of the acetate material….giving striking looks to the structure and the colours of the frame. Find out more at www.jfrey.fr

Zefiro by Sea2see in the new Breeze Ultralight collection – sustainable materials with properties of lightness and durability – made in Italy

Sea2see will show their new Breeze Ultralight collection at MIDO 2025, produced in 100% recovered marine plastic, with properties of exceptional lightness, durability and extensive colour variation –and – for the temples, 90% recycled stainless steel. By exploring minimal lines and paring back the fronts of the frames to create refined yet easy-to-wear shapes, this line offers a new opportunity for all-day comfort and ease-of-wear, with an aesthetic that is both contemporary and minimal and suitable for everyone. www.sea2see.org

Komono: model Su in emerald green – the style is produced in Acetate Renew

Komono has announce they will show a new line featuring optical and sunglass styles in Acetate Renew called Zero Gravity, inspired by the water’s shape-shifting movements in space. The designs distort and flow with organic elegance. Each style is named after water in different languages – Yoruba, Turkish, Japanese and Maltese. www.komono.com

MIDO takes place from 8th February to 10th February at Fiera Milano (Milan, Italy). For more information and to register visit www.mido.com – For Eyestylist.com updates about new releases among the independent brands at MIDO, follow us here and on Instagram at @eyestylistmagazine.

TVR®OPT: TVR®527 Infinity 8 collection returns

TVR® Japan revives the iconic TVR®527 Infinity 8 Collection for Spring/Summer 2025

Four years after its debut in 2021 TVR®OPT Japan is bringing back the TVR®527 Infinity 8 collection, an exceptionally popular range in their archive which they crafted from premium 8mm Japanese Zylonite material.
Originally introduced to celebrate the brand’s 8th anniversary, the TVR®527 became an instant bestseller, selling out in less than two weeks. It now returns with refined design details, updated sizing options, and an all-new edition that they say took 18 months to perfect.
“Our family’s journey began centuries ago during Japan’s Edo period as skilled thatchers, crafting traditional thatched roofs with reed and straw,” says Sawada Yaemon, Mastercraftsman. “Over time we adapted, evolving from roofing to the artistry of handmade eyeglasses, seamlessly blending heritage with innovation. The 3D-embossed front rivets draw inspiration from the Kirizuma (Gable Roof) design, reflecting the roofs surrounding my home and factory.” Above, refined and distinctive, with exceptional details, the TVR®527 Infinity 8 collection

JISCO
OGI Eyewear
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
IYI YOU MAWO
J.F. REY
Look
MIDO
LAMARCA EYEWEAR
MOREL
LAMARCA EYEWEAR
Res Rei
Götti Switzerland
DIFFUSER Tokyo
SALT.
Suitto Sybarite
Orgreen
BLACKFIN
100% Optical, 1-3 March 2025, ExCel London, Register FREE
ROLF Spectacles
EOE
ERKERS
Article One
TVR True Vintage Revival
TVR®527 Infinity 8 collection

The TVR®527 was born fromTVR®OPT’s first Hybrid Project, reimagining the TVR®504 with bolder aesthetics and intricate details. Inspired by 1960s French eyewear and Japanese craftsmanship, it features an 8mm thick acetate frame, angular “Quadra” lenses, and a masculine square-shaped bridge.
This 2025 edition introduces new C.O. rivets inspired by Japanese jewellery boxes, enhanced temple designs for comfort, and intricate metal accents using Sun Platinum Metal. The frames also feature exclusive details like the Infinite Logo stamping and Dragon in the
Cloud engravings. The design has been launched in three sizes (46mm, 48mm, and 50mm) and seven striking colours, including the limited-edition Tokyo Tortoise SP. Find out more at www.tvropt.eu

Award-winning natural eyewear brand, ROLF heads to Munich

 For the Spring/Summer 2025 season, ROLF expands their natural eyewear collection with 14 new styles in exquisite natural materials and cutting-edge 3D printed material derived from castor beans

These new designs will be unveiled for the first time at the OPTI event in Munich, showcasing fresh details, new colours, and innovative features for which the Austrian brand is well known. “The collection introduces new and refined models from the Substance Collection,” ROLF shared with Eyestylist. “We’re also debuting eyewear for children made from castor beans, fashionable sunglasses with inlays from the Mount Collection, and fresh pieces crafted from natural wood and stone.”

Above: Lotus by ROLF in the Fusion collection – this collection has won multiple awards including the PLUS X Award in 2024, recognised for Innovation, High Quality, Design, Ease of Use and Ecology – it also won ‘Gold’ in the Australian Good Design Awards.

ROLF: expertise in natural materials including wood

ROLF continues to craft frames from wood and natural horn, the materials that defined the brand’s beginnings over 15 years ago. “From the very start, we’ve been creating sustainable eyewear using natural materials and local production,” the team explained to Eyestylist. “Today, we’re constantly evolving our sustainability practices, deepening our understanding of sustainability in all its forms, and striving to improve each year.”

Evolved by ROLF: stone is spectacular as an eyewear material

Recent developments include operating the entire company on 100% green electricity and opening new offices designed to support employee health and well-being.

Res Rei
ROLF Spectacles
100% Optical, 1-3 March 2025, ExCel London, Register FREE
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
Orgreen
LAMARCA EYEWEAR
DIFFUSER Tokyo
IYI YOU MAWO
MOREL
EOE
Götti Switzerland
Look
BLACKFIN
Suitto Sybarite
SALT.
ERKERS
JISCO
TVR True Vintage Revival
MIDO
LAMARCA EYEWEAR
Article One
J.F. REY
OGI Eyewear

In preparation for the 2025 exhibition season, ROLF is also unveiling a new in-house-designed exhibition stand.

Stand design: ROLF takes a new direction in 2025 with a bold, modular stand featuring hexagonal structures

“As with the design of our eyewear,” explained Christian Wolf, “we placed great emphasis on innovation, utilizing in-house expertise, the latest technologies, and minimizing material usage. We’re excited to see how our stand—featuring an architecturally intriguing design and interchangeable image and plant elements—will be received. This stand, which can be assembled and disassembled multiple times, celebrates our passion for nature, creativity, technology, and sustainable practices, all built around our motto: ‘There’s no such thing as impossible!’”

Discover more about ROLF at www.rolf-spectacles.com. This exclusive feature was written by Clodagh Norton for www.eyestylist.com.

Alpagota: changing the face of eyewear care

The Antwerp-based brand by Gaëtan Gaye proposes a practical but stylish and original solution for cleaning eyewear – Gaëtan told us he is excited to be heading to Munich this week to exhibit the Alpagota product lines at the opti fair 

Alpagota, the eyewear-care brand that has quickly become a talking point for independent opticians in the business since its launch in 2022, is a breath of fresh air in the cleaning product segment in optics, bringing some much needed style, quality and design innovation where such qualities have not been explored together before. Above: Alpagota’s Vision, a protective cleaning product for lenses which is also described as ‘multisensory’ – since showing at Silmo and other trade fairs, Alpagota has been attracting a lot of attention all round and has new distribution in several European countries as well as a distributor in Japan. Gaëtan was recently interviewed for a Monocle Podcast on ‘Entrepreneurs’.

Alpagota Vision Protective Aromatic Lens Cleaner – the bottle has mid-century aesthetics and is comparable to an elegant perfume or beauty product with stunning presentation and eye-catching luxury packaging

The unique formulation of Vision is enriched with anti-static and anti-smudge active ingredients and forms a protective barrier to guarantee a long-lasting effect, Gaëtan told Eyestylist. “It is enhanced with sophisticated fragrances such as sandalwood and matcha, green mandarin and cedarwood or eucalyptus and patchouli.”

Alpagota: Carré SilkTech™

Carré is a cleaning cloth concept, with products produced in Silktech™, a material that is very effective for cleaning thanks to its high density of ultra-fine yarns and wonderful softness. Cut and sewn by hand, this patented Japanese-made fabric also absorbs impurities. Colour design and harmony is at the heart of the cleaning cloth collection by Alpagota. A focus has been placed on offering cloths with a timeless design and a really sensual feel, as the perfect compliment to its Vision range.

ERKERS
JISCO
OGI Eyewear
ROLF Spectacles
TVR True Vintage Revival
100% Optical, 1-3 March 2025, ExCel London, Register FREE
Article One
Res Rei
Orgreen
DIFFUSER Tokyo
Götti Switzerland
SALT.
Suitto Sybarite
EOE
Look
MIDO
MOREL
LAMARCA EYEWEAR
J.F. REY
BLACKFIN
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
IYI YOU MAWO
LAMARCA EYEWEAR

Alpagota will be exhibiting at opti – the trade-only optical fair in Munich from Friday this week. Find out more at https://alpagota.com

An Eyestylist Exclusive feature by Clodagh Norton, www.eyestylist.com

Eyewear innovation, timeless design: opti 2025 approaches

The Munich fair takes place from Friday 31st January to Sunday 2nd February 2025 at Fairground Munich – the event will be an opportunity to identify the latest directions for colour stories, sustainable materials, and design innovations and the rising focus on ‘timeless’ design attributes of many new eyewear lines

The opti fair promises visitors a first view of trends and innovations in eyewear this year, with exhibitors coming from across Europe and further afield to show their latest collection for Spring/Summer 2025 and beyond. Some of the big brands who regularly attend and a display of new and emerging independent labels have reserved for the show, and for those with an interest in innovation and design, previews suggest there will be plenty of interesting products and new collections available. Above: Veronika Wildgruber – new campaign (photography credits – models: Charmie Pfeffer and Luk Jonas Schwalb; hair&makeup: Felix Stößer; photography: Fofo Altinell; styling: Michael Sonntag) – at opti, Wildgruber is planning to reveal new frames and new colours – www.veronikawildgruber.com

Lotus by ROLF

At the fair, the ROLF creative team looks forward to greeting German customers with new products in their Fusion, Wire and Evolved collections, presented in the finest natural and 3D printed bean based materials. Model Lotus is one example: a frame that belongs to the Fusion Collection at ROLF, the bold, edgy design is sustainably produced in 3D printed material – derived from castor beans. The attractive textured material offers a unique decorative effect on the models in this line, which is also timeless and genderless. www.rolf-spectacles.com

Karula by YOU MAWO in the Bold collection – offering a custom fit, tailored to the individual

YOU MAWO’s stand is always a popular destination at the Munich fair. They have masterminded a process for creating responsibly manufactured eyewear, using a detailed facial scan to create a custom fit and very lightweight comfortable designs. Among their many product updates for the show, model Karula from the BOLD collection stands out with its striking square design and confident lines. Perfect for those who dare to stand out, model Karula redefines boldness with effortless style and a custom fit tailored to you. www.youmawo.com

Bridget by J.F. Rey – a highlight in the sunglasses collection by the French company

A vision of enduring icons has inspired the new sunglasses at J.F. Rey which are bold, oversized and defined by characteristic architectural structures, overlapped layers and daring colour combinations. The Bridget sunglasses feature the innovative layered lamination effect. Graphic and artistic colour ways enhance the custom acetate composition which are further enhanced by satin metal detailing. www.jfrey.fr

Götti Switzerland will show a new exclusive series ‘Precious Objects’

The Swiss brand announced a few weeks ago that they have created a new titanium line called ‘Precious Objects’. Made from high-quality titanium, the frames also feature gold, palladium or rose gold finishes. Particular details have been created for these exclusive designs including subtly curved temple ends, carved from a single piece of titanium and high-quality titanium nose pads and the screws, which have a Torx screw head for added elegance. The fine brown gradient lenses feature a golden accent with a lasered ‘ö’. www.gotti.ch

Orgreen
JISCO
DIFFUSER Tokyo
LAMARCA EYEWEAR
SALT.
Res Rei
MOREL
BLACKFIN
IYI YOU MAWO
Suitto Sybarite
LAMARCA EYEWEAR
ROLF Spectacles
TVR True Vintage Revival
Look
OGI Eyewear
LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
100% Optical, 1-3 March 2025, ExCel London, Register FREE
Götti Switzerland
EOE
ERKERS
J.F. REY
MIDO
Article One
Breeze Ultralight by Sea2see: new styles will be launching at opti

Sea2see have recently launched the new Breeze Ultralight collection in their 100% recovered marine plastic material with a 90% recycled stainless steel for temples. Technical details have been a key priority in the development of the collection to ensure each frame is perfectly light (a minimum weight of 9 grams) with enhanced comfort – always maintaining the sustainable focus in materials. www.sea2see.org

neubau eyewear is heading to opti

Neubau are launching an all acetate collection inspired by 80s design and featuring an array of technical details such as a screwless titanium hinge, adjustable temples and 3D temple ends. This collection uses Natural Acetate, a material made from 68% cotton and wood, as well as 32% natural plasticizers and is described as “biodegradable”. www.neubau-eyewear.com

Dover by Blackfin – titanium eyewear, made in Italy

Blackfin has had a succession of optical and sunglass collections announced in recent weeks, from its new Prometheus Iconic titanium Limited Edition to its super lightweight Aero Loop line of rimless designs. There’s more to come too, including a sunglasses release which is especially dramatic and daring. www.blackfin.eu

Didot1 by FACE A FACE: soft, playful and punchy colour combos come to life in the new collections at FACE A FACE

Design Eyewear Group returns to opti this year with plenty of colour and design-led collections including Woow and FACE A FACE. Their FACE A FACE release is based on an experimental concept called Colour Lab / Over Lap with a palette that is described as unforgettable featuring trendy digital, milky and futuristic shades! www.faceaface-paris.com

opti Munich takes place from Friday 31st January 2025 to Sunday 2nd February 2025. Find out about more launches at the show by following Eyestylist.com and signing up to our newsletters. For further information about visiting the trade-only event visit www.opti.de