Eyestylist

Looking back: outstanding eyewear destinations that continue to thrive

28th April 2026

In our reporting through 15 years, Eyestylist has visited and written about a large number of unique optical stores. Here are some of the outstanding ones that continue to do something bold and unique….

1 La Shaperie – featured on Eyestylist.com on 1st November 2014

It’s a brilliant edgy concept “for Shaves, Shades & Shapes” in the centre of Paris, where you can have a cool Parisian cut and select your next favourite frame. Located off the busy Rue de Rivoli in a cosy village-like atmosphere with several interesting bars and restaurants, the owners of La Shaperie are optical people with a terrific passion for independent labels….. Above: the store is still located in this central Paris location. Read the feature : https://www.eyestylist.com/2014/11/la-shaperie/

2 Gogosha has featured on Eyestylist.com multiple times in the last 15 years

Julia Gogosha’s Echo Park flagship is now close to 8 years old. When we talked to her for a feature in 2020, she described it with a twinkle in her eye. “A Tetris cathedral artspace playground is how I imagined it…with different sources of inspiration, including artists, sculptors and works of art for which I am passionate….” Read the Eyestylist feature from 2020: https://www.eyestylist.com/?s=Gogosha

3 Eyewear by Olga, Ontario – one of the first stores to appear on Eyestylist.com

Eyewear by Olga featured on Eyestylist.com in 2011 and in 2021. A luxury eyewear retailer, or – as owner Olga Trentin likes to call it – an ‘EYE PAD’ it was first founded in 2011. The ‘PAD’ is located in the centre of Mississauga, Canada in the neighbourhood of Port Credit. The interior of the store itself is a feast for the eyes; packed with colour, exploding with textiles and featuring artisanal furnishings throughout. Read the feature at https://www.eyestylist.com/2021/10/eyewear-by-olga-2/

MIDO 6-8 February 2027. Welcome to Eyewearland

LOFT Santa Monica Show October 16th and 17th

4 Optica Toscana – another of the first stores to appear on Eyestylist.com in 2011

We first wrote about Optica Toscana when the designer of the Eyestylist website had just returned from a weekend in Madrid, and took some pictures for us. It has always been one of the stores in Europe that is consistently mentioned and recommended for its style and atmosphere and incredible selection of specs. The old-fashioned flagship shop (above – C/ de Hortaleza, 70 central Madrid) is a former seed store full of tiny old wooden drawers, bursting with exciting-looking frames. Blasts of colour are dotted around the wood displays.

Since 2011 we have visited Optica Toscana’s stunning Barcelona store and written about the shop in Mallorca which opened in 2015. Read the feature about the Madrid store at https://www.eyestylist.com/2011/11/optica-toscana-madrid/

5 reVOLVER Ibiza featured in July 2015

We always remember writing this feature in July 2015 as we got a really sensational response from Jean-Paul when we suggested it. Created in 2008 by husband and wife team Jean-Paul and Catherine Sanchez, reVOLVER has become a reference point for cutting-edge fashion and style on the Mediterranean island of Ibiza with a carefully curated brand mix and a fantastic choice of fine sunglasses… today the store is located at Carrer del Bisbe Azara 1, 07800 Ibiza. Read the feature: https://www.eyestylist.com/?s=revolver

To find more recommended and leading stores around the world featured on Eyestylist.com, visit our boutiques section: https://www.eyestylist.com/category/boutiques/

Portrait of an Older Woman with Gray Hair and Red Glasses Against a Black Background, Wearing a Gold Satin Blouse. | Eyestylist 27th April 2026

Reviews

Ørgreen Optics: Acetate Cut and Imaginary Lines

27th April 2026

Ørgreen Optics reveals new series of optical frames for Spring/Summer, continuing the refinement and essential aesthetics of their modern multi-material eyewear concepts

This month, the releases by the Danish eyewear company include Prime Plaza, a woman’s optical frame with an acetate front and titanium temples. The large open shape is the result of focusing on the clarity of the shape and colour rather than adding detail. The colour satin peach pink is one of the defining tones in acetate, softening the look of an otherwise bold design. Above: model wears Prime Plaza in the Acetate Cut collection at Ørgreen Optics – the frame is available in a range of colourways including Satin Peach Pink with Matt Gold (pictured), Honey Havana and Matt Gold and a sophisticated Satin Clear Blue with Matt Rose Gold.

Acetate Cut: model Prime Plaza, a lightweight statement design by Ørgreen Optics

With Imaginary Lines, the new model Navarro (below) perfectly demonstrates the current trend for sports-influenced aviator frames. This style from Ørgreen reimagines the 1980s classic aviator look in a unisex variation that is striking in its minimalist shape.

Close-up of black metal round eyeglasses with a double bridge, resting on a light background. — Nivarro in the Imaginary Lines collection by Ørgreen Optics – a super lightweight aviator design created in pure titanium and beta-titanium

With its sleek double bridge design and lens shape, the lightweight Nivarro style translates a fashion favourite into an everyday wearable design that is light and comfortable. The frame comes in a choice of finishes, from Shiny Gun to Matt Gold. Find out more at www.orgreenoptics.com

Find out about more of the recent frames at Ørgreen Optics: https://www.eyestylist.com/2026/01/mido-2026-orgreen-optics/

Close-up of Brown Translucent Eyeglasses Frames (thierry Lasry) Against a Black Background, Highlighting the Thick, Rounded Temple and Glossy Lenses. | Eyestylist 21st April 2026

Reviews

Hormony by Hoffmann Natural Eyewear x Thierry Lasry

21st April 2026

Classic charm meets extraordinary workmanship in buffalo horn collab collection

Model Hormony is part of the Hoffmann Natural Eyewear x Thierry Lasry collaboration, exclusively crafted in natural buffalo horn. Born from the savoir-faire of the two well-known eyewear brand “icons”, the collection brings together craftsmanship, refinement and a contemporary vision offering a finely curated series of optical and sunglasses designs – a total of four opticals and two sunglasses. Each piece is shaped from the highly desirable precious material, with artisanal techniques refined through decades of design tradition, giving every frame a unique, almost sculptural character. The styles are produced in a variety of luxurious colours, from natural horn colours such as that of Hormony (pictured) to bright tones of blue, red and green, created through specialised colouration techniques that render the material luxurious and stylistically bold. Above: model Hormony in the collaboration collection, Hoffmann Natural Eyewear x Thierry Lasry

Brown tortoiseshell eyeglasses with rectangular frames photographed against a white background, centered front view. — Hormony by Hoffmann Natural Eyewear x Thierry Lasry – a clean rectangular design in natural buffalo horn

“Horn eyewear is one of the most iconic objects in the history of optics: a precious, enduring piece that transcends time like a true work of art. Combining my designs with Hoffmann’s unmatched expertise is about offering a vision of absolute elegance and luxury.”– Thierry Lasry

Over the years, Thierry Lasry has built a remarkable constellation of high-profile collaborations: from luxury fashion houses such as Fendi, Acne Studios, Rhude, Cult Gaia… to global pop culture icons including Barbie, Smiley, Arizona, and PSG. The union with Hoffmann Natural Eyewear continues this legacy, and marks a new milestone in the designer’s pursuit of material excellence fused with creative design. Find out more at www.hoffmann-eyewear.com / www.thierrylasry.com

Woman with Short Black Hair Wearing Blue Round Sunglasses and a Red Boat-neck Top Against a Gray Backdrop. | Eyestylist 20th April 2026

Design + Inspiration

Paloceras releases Nouvelle Fiction models as shades

20th April 2026

The frames, which echo the original collection with a softened sculptural and more commercial design, are fitted with protective sun lenses in fashion-forward tints

Nouvelle Fiction frames, a more wearable, everyday look inspired by the first collection by Paloceras – Pebble – with its inflated, exaggerated forms – offer a new direction for customers who seek Paloceras design with ready-to-wear ease. Five distinctive shapes are proposed – square, pentagonal, round, rectangular and cat-eye inspired – with a refinement enhanced by the original lens tints and expanded colourways which “shift the mood from interior precision to exterior presence.” As before, the voluminous effect is engineered with the brand’s signature DualLayer™ laminated construction to reveal depth, dimension and a subtle interplay of colour. Crafted from premium Mazzucchelli cellulose acetate and engineered with the same structural discipline as the previous sunglasses collection, each frame has been conceived to balance clarity of form with quality UV protection. Above: the new look in sunwear from Paloceras

Olive-green translucent round sunglasses with red-tinted lenses on a white background. — Paloceras: new sunglasses collection for Spring/Summer 2026

The new collection was presented to Eyestylist.com at the trade-only eyewear event EYECON, NYC in March. The line was exhibited at the EYECON show alongside some of the young brand’s most avantgarde pieces, including Leopard Lace – a Paloceras and Djibril Cissé collaboration, and the Hydroceras Limited Edition introduced in 2025 (find out more at https://www.eyestylist.com/2025/09/3d-printed-eyewear-as-a-creative-language-paloceras-releases-hydroceras/).

For more on Paloceras check out our interview with the co-founders: https://www.eyestylist.com/2025/05/alexis-perron-corriveau-and-mika-matikainen-founders-paloceras/ – www.paloceras.com

Boutiques

StureOptikern opens second store in Stockholm

16th April 2026

Boutique news, Europe: Sofia Johansson Opazo announces the opening of her new independent Stockholm “galleria”, specialising in luxury sunglasses: “the idea was to create something a bit more edgy and 100% focused on sunglasses”

The new StureOptikern store provides a curated selection of sunglasses by StureOptikern in a neighbouring area of Stockholm. Located less then 10 minutes by foot from the original store, the new space is designed for a different clientele. “Our small cosy sunglasses galleria is in a perfect location for lunch and shopping, a destination for the ones who really know what they want!”

We asked Sofia how she selected brands for the space. She told Eyestylist: “We more or less asked our best and closest suppliers who wanted to jump onboard for this project – it was a little bit “last man standing” and “if you snooze you loose!” We had some brands who actually did and now they regret it. But then, we also know our brands and customers very well. For example, we carry a lot of brands that are not really “approved” by our business in general. Less independent brands are left in our store and that is for two reasons – they have opened too many doors too close to us and aren’t that “selective”. They are always quite hard to work with, we need fast decisions, high marketing interest and social media awareness – we need them to be very aware of our Nordic market and our sense of fashion because we are very early adopters.”
Sofia says the dream is 100% that this new location will be a hot spot for all seasons coming, anything from the latest sunglasses to ski googles! “The location and interior is also quite unique”, she says, “I really hope people will find the new place to widen their sunglass wardrobe!” Above: Sofia Johansson Opazo in the new galleria in Stockholm

Linda Farrow and ALPAGOTA are featured in the new store alongside a mix of luxury fashion labels and independent eyewear brands

Asked to brief us on the key trends customers are looking for she told Eyestylist: “To be totally honest, we don’t really do trends! Our customer is so brand aware and also very driven about what we think and recommend, therefore I’m very proud of my confident team. The whole minimalistic “MiuMiu” trend more or less started in our store, we had a big event with two of Sweden and the Nordics’ biggest influencers and after that the trend exploded – in Europe, but as I said – we are early adopters!
Every brand has its own DNA and for us we need to find OUR customer in each brand – that means everything can’t look the same. We have to select what type of person the brand stands for in our store. Therefore the selection can look different in our store versus others. We hate it when the agents says: “This is a bestseller! A big NO-from us then!”

Sofia is consistent in her deep research of the optical market and connection with eyewear brands around the world and she travels to multiple international eyewear events and showrooms throughout the year to stay apace of what’s happening from a global perspective. We asked about designs she has her eye on for the new season: “Overall I would say that I’m a sucker for a big pilot with a gradient lens, you can never go wrong with that, but as I said, it depends on the look you are going for! You need a wardrobe of 3-4 pieces to match with the rest of your wardobe, because let’s be real, you don’t have one pair of shoes or one handbag!”

An attention to detail in store: providing an ambience for Stockholm’s influencers and luxury eyewear customers

The store is big on collabs and several of the very latest launches are already available in the new store – sometimes they are created with input from StureOptikern to fit the demographic perfectly. “We have dropped a limited edition Loewe frame in a special colour, and we are releasing a very very limited edition with Oscar Magnuson in Havana. In June, I have sourced a colour that has never been made by Moscot – with an aperitivo lens that’s also photochromic….
That collab actually took place in my head last summer when I really felt that Latin music was coming back for 2026. I was right! Bad Bunny onstage for Super Bowl and Karol G killing it at Coachella this year really spoke to my gut feeling. Inspired by vibes from Latin America, the colour “Tequila” took its form and will land on our shelves in early June!”

Find out more about the new StureOptikern store in Stockholm at www.https://stureoptikern.se

StureOptikern/ MOOD City, Regeringsgatan 48 11144 Stockholm, Sweden

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Ørgreen Optics: Acetate Cut and Imaginary Lines

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Eyestylist

Looking back: outstanding eyewear destinations that continue to thrive

Ørgreen Optics: Acetate Cut and Imaginary Lines

Hormony by Hoffmann Natural Eyewear x Thierry Lasry

Paloceras releases Nouvelle Fiction models as shades

StureOptikern opens second store in Stockholm