August 2011

Optics and Fashion in Amsterdam Eyewear boutique

1st August 2011 Amsterdam is a European destination I always enjoy, and a favourite optical shop is located there.  I discovered Oogappel several years ago, a boutique with flair, style, desirable fame selections and superb service.  Owner Sarah Smit is at the helm of this fashionable boutique, founded by her father thirty-five years ago.  “We are an eclectic shop, with collections from luxury brands, but also from creators that we find worldwide”, explains Sarah. “Claire Goldsmith Legacy, Tom Ford, Paul Smith, Oliver Peoples, Prada, Théo, Marni, Mosley Tribes, Persol and Dino Art are among the brands we stock.  The eyewear is really distinguished with colours, materials, and shapes.  Because we are situated in the centre of Amsterdam, in the fashion and museum district, we have visitors from all over the world who visit the boutique”.

The shop location is great, as it’s near the Van Gogh Museum, The Concertgebouw, The Rijksmuseum and the trendy Pieter Cornelisz Hofftstraat, with numerous fashion boutiques.  The wood and white leather interior at Oogappel (which means ‘apple of one’s eye’) is very chic, cool and sophisticated.  At the entrance is a signature chandelier by Brand  van Egmard, the Dutch design duo, who also create amazing pieces for royal palaces and international hotels.  If visiting the charming canal city of Amsterdam, hop on the No. 5 tram from Centraal Station to Baerlestraat. You can be assured of a friendly welcome from Sarah, shop manager Bart Singor and staff.  Plus you’ll find exciting frames! www.oogappel.com JG