As SILMO approaches next week, eyewear and optical accessory companies are preparing themselves for the 50th anniversary event, expected to showcase new trends, intriguing technical innovations and fabulous designs in eyewear and sunglasses. The exhibitor list has continued to expand in recent months, and creative eyewear designers from around the world are set to showcase forward-thinking styling and, in several cases, groundbreaking eyewear creations.
The line-up of young independent brands includes KARMOIE, a Norwegian label that has managed to secure endorsement by Positive Luxury through its commitment to sustainable efforts and achievements – a key focus for a growing number of collections at this time. KARMOIE returns to SILMO with new models Origami and Totem, as well as classics such as Star, produced in M49, the sustainable acetate by Italian producers Mazzucchelli. Pictured above: model Star. www.karmoie.com
Ørgreen has already announced a new hinge concept in the new line Quantum, described by the Ørgreen team as a “milestone innovation”. The mechanism features a sphere, visible on the frame front and secured by a “secret” patent pending component part. The frames in the collection are made from Polyamide, also a new departure for the brand, which is most famous for its quality titanium designs, designed in Denmark and made in Japan. www.orgreenoptics.com
The French label Plein Les Mirettes has gained notoriety this year with its creative acetate collections for women – and bubbly personality. For the Paris fair, the brand launches six new shapes in a charming Limited Colour Edition with spectacular individuality if you love chic acetate. More information is available at www.plein-les-mirettes.fr
Hapter announces their exclusive collaborative concept with the brilliant indie label, Pawaka – for launch next week. This new angular sports goggle design combines Hapter’s trademark materials with Pawaka’s sense of primitive aesthetic. Hapter has used its lightweight avant-garde surgical stainless steel submerged by textured high-quality rubber, inspired by the asphalt road surfaces in their native Dolomite Mountains. A must-see! www.hapter.it
FRAME CHAIN from the UK has quickly expanded its range of trendy glasses chains which double up as a necklace – ideal for gifts and an elegant addition in the optical store. The contemporary designs, which range from luxurious to uber chic – are already stocked at leading department stores including Liberty London and Browns. www.framechain.co.uk
Eyeshaker is a new product on the market with a super concept for cleaning glasses easily; it is particularly effective on substances that can be hard to remove such as sun cream, sand, and make-up. The set includes a “shaker”, a cleaning agent and a micro-fibre cloth and the result is fast, simple and immediate! The Eyeshaker team will be present at the fair for the first time, as their product launch goes live across Europe. Find out further details about this young startup at https://eyeshaker.at
SILMO Paris celebrates 50 years in October 2017. For more details visit www.silmoparis.com – for a list of SILMO D’Or nominees visit https://en.silmoparis.com/Silmo-d-Or-Awards/Nominees-2017 CN