WOOW Eyewear: behind the brand

In 2011, the French eyewear company FACE A FACE launched a second brand, WOOW, a colourful stylish line of off-beat frames with engaging messages on the temples. Eyestylist met the young designers behind the catchy concept, Claire Ferreira and Marianne Dezes (above).

How did you come up with “WOOW” eyewear? In 2011, we had been working on the possibility of creating another brand in addition to FACE A FACE. We wanted it to be young and fresh with an accessible price. We started with the concept of the frame, and focused on the temples or arms which face each other – the original focus of FACE A FACE. We imagined them starting to chat to one another – and that was the beginning of this very different idea. We now see the WOOW label as the child of FACE A FACE.

WATCH OUT1 by WOOW Eyewear

Why WOOW? Woow is a palindrome, a fun “sound” that people use as an expression for many different things. You can say it any way you want and it is totally spontaneous. As a collection name, it works perfectly with the witty phrases on the temples. We wanted to see if we could create a new relationship with eyewear through this name, inspiring happiness, joy and hope through British inspired humour, colour and the personal touch of the words on different frame styles.

How are the frames styled? The shapes are always trendy and fashionable, for the young and the daring. The touch of colour is really specific in the combination of materials. Our inspiration came from London, but always with a strong influence, naturally, from our own French taste. One of our idiosyncratic design details – highlighting the words at the temple tips – came from the design of the old-fashioned typewriters and their classic round keys.

Make Sense1 by WOOW Eyewear

As designers, you have created something completely different. Are you pleased with the results? WOOW is like our baby, it’s a collection we adore! When we were training, we didn’t only learn about shape and colour and product design, for us designing means thinking too – and coming up with new ideas. With WOOW we had the chance to oversee all the steps, from the concept to the creation of the actual frames, giving life to a brand with an evolution that we hope our wearers will truly enjoy. you don’t just choose a frame with WOOW, it’s really about choosing a lifestyle!

Watch Out3 by WOOW Eyewear

Tell us about the styles releasing this month? The new collection includes different looks: a more “working girl” styling, through to architectural shapes and, on the other hand, some very feminine frames. Bigger trendy silhouettes and a mix of more unusual colours stand out. Our frames are tempting like sweets –  it’s difficult choose which one to go for! For more details about WOOW, visit www.wooweyewear.com CN

Anna-Karin Karlsson Jewellery treasures

Bold and beautiful, dash and daring characterise the eyewear designs of Anna-Karin Karlsson. Now the prolific Swedish designer has launched a jewellery collection – abundant with AKK’s inimitable, imaginative dreams steeped in strength and statement. “There is so much half-hearted stuff out there,” said the designer, “and I wanted to create something that was strong, graphic, beautiful and enduring.” Top image: Anna-Karin Karlsson

Rose Noir Necklace by Anna-Karin Karlsson

The Anna-Karin Fashion Jewellery Collection includes necklaces, bracelets, and earrings of distinction. Flowers are a particular inspiration for Karlsson – and she enlarges on this theme with the Rose Noir Necklace crafted in resin and 24k gold plated metal. The sculpted design sits elegantly and comfortably on the neck.

Bug Cuff Bracelet by AKK

Karlsson has a delightful sense of humour that she portrays in her eyewear – and the jewellery as well. She is curious and fascinated with life, the environment, and animals. A wide cuff bracelet in plated white gold is enhanced with a handpainted colourful bug.

Chain mania by AKK

The timelessness of gold chains is elegantly interpreted by Karlsson in 24k gold plated links that can be worn with variety. Currently, Anna-Karin Karlsson’s Fashion Jewellery Collection is available in Russia, France, Portugal, Sweden and South Africa. With her prodigious talent, it is intriguing to contemplate what Anna-Karin’s next exciting quest may be…www.annakarinkarlsson.com JG

Lovely Waste: Milan Design Week

WooClass – the small design focused eyewear label from near Florence was one of the highlights at Lovely Waste, Milan Design Week 2018 – a pilot project from Source, the Italian Design and Networking Agency. The project is the first in a series of events focusing on circular economy strategy, sustainability (product development  and production) and technology. The exhibition focuses on the development of design concepts using production waste, by three product designers: Alberto Ghirarello, Filippo Protasoni and Sebastian Tonelli. Above: Sebastiano Tonelli’s NOVO.

“We put the scraps of our production on the table…to stimulate the designers into working on a different type of process or product…” WooClass

NO LENSES by Alberto Ghirardello

The three designers interpreted, according to their own way of designing, in accordance with the production processes of WooClass, the re-use of the waste materials, suggesting different ways to optimize the production process and / or to make use of the material intended for waste.

Work in progress : MAKI VIEW by Filippo Protasoni
MAKI VIEW by Filippo Protasoni

What emerged is a twofold development: the creation of new accessory products and new ways to experiment with the re-use of waste in the production cycle using it as a new material from which the frames could be cut. For further information, visit WooClass: www.wooclass.com CN

Jono Hennessy 8440

Australia is a benchmark for marvellous flora and fauna – and Jono Hennessy discovers endless inspiration in all that the country’s natural resources have to offer.  Butterfly wings with their amazing colourations influenced the latest optical design – Modgraff 8440.

Elegant, colourful butterflies inspire Jono Hennessy designs

Mazzucchelli acetate and metal combine in a light weight design with soft, flattering contours in the Limited Edition frame. Visit www.jonohennessy.com for more new releases from the family-owned label. JG

 

Accessory assets

Beautiful eyewear merits accessories that are crafted with imagination, skill and expertise to further enhance the enjoyment of wearing frames. Designer’s creative efforts provide stylish ways to make the most of protecting eyewear. With headquarters nestled in the Austrian countryside, two entrepreneurs developed Eyeshaker – the efficient, sanitary, and simple method of keeping lenses spotless. The Eyeshaker kit is equipped with a tube shaker, cleaning liquid, and a micro-fibre cloth. The method is easy to use, and quickly eliminates dirt, make-up, smears, and sand (a summer hazard!). The ideal way to ensure frames lead a long, clear-vision life. Discover more about Eyeshaker at www.eyeshaker.at

ANY DI Little Style Allrounder

Munich designer Anne Dickhardt at Any Di has the ideal pouch in which to carry and protect frames – the Little Style Allrounder. Frames and smart phones, plus business cards, money, and transport passes can conveniently slip into the pockets with snap buttons, and an inner middle zippered pocket. The sleek, chic design can be carried, worn on the hip with a gold chain, or as a wristlet with a leather loop. Explore more of Any Di’s world at www.any-di.com

Art & Eyewear: Kirk & Kirk/ Ray Richardson Collaboration

Humble cleaning cloths have reached art status with innovative, imaginative and original designs. An exciting collaboration unites Kirk & Kirk with Ray Richardson – a London artist and long-time friend of Jason Kirk. Jason noted: “Collaborating with friends, brands, illustrators and artists feels like such a natural and obvious avenue for Kirk & Kirk to explore. We get to work with people who share our values and vision, and our audience benefits from unique and original collaborations.” Richardson’s muse and inspiration – Brian the Bull Terrier – is celebrated on the micro-fibre lens cloth titled “Ye Olde English.” The Limited Edition lens cloth can be purchased directly from the Extra Specials section on the Kirk & Kirk website: www.kirkandkirk.com

Drop Pearl by Frame Chain

Pearls symbolise beauty, elegance, and timelessness, which are gracefully expressed in Frame Chain’s Drop Pearl design. Fresh Water pearls in varied sizes are expertly hand-strung on a gold chain. Visit www.framechain.co.uk to discover more of Frame Chain unique designs.

Butti eyewear case in red

Beautiful cases by Butti combine luxurious leather and aesthetically pleasing designs to stylishly protect frames. Finest quality leathers are sourced in Italy for the unique styles that are lined in pure silk. The cases are crafted in Great Britain and include designs for men and women that are elegant, chic and so useful. www.butti.co.uk

Mauve link chain by Emmanuelle Khanh

Emmanuelle Khanh was a pioneer in eyewear design, and her legacy lives on with Eva Gaumé capturing the spirit of the iconic designer. The latest accessory designs include a lovely, contemporary link chain – delicate in mauve (featured above) or sophisticated in black. “Chaînettes Bijoux” are emblematic of Emmanuelle Khanh’s fashion and function creed. www.ek.fr JG

New opening: Krewe, NYC

Following the flagship in New Orleans, and a 6 month pop-up style residency, in Soho, New York, US brand Krewe has opened a permanent location at ​85 1⁄2 Spring St.​

The airy minimal interior has been designed “to cultivate an intimate experience with the brand while strengthening the ties between New Orleans and New York”. Utilizing flora displays, a modern white decor and New Orleans-based artisans to create interior finishings, the space has a close affinity with Krewe’s standalone storefront in the French Quarter of their city of origin.

“New Yorkers are continuing to seek out Krewe,” says founder and creative director, Stirling Barrett. “This store is a celebration of the success that we’ve had with our 6th month residency and our relationship with the SoHo neighborhood.”

Krewe was founded in 2013. The brand is built on the philosophy of doing something unexpected from a place no one would expect. Using the spirit and soul of New Orleans as a source of inspiration, KREWE’s frames are designed to embrace individuality. Designed by Barrett in KREWE’s New Orleans design studio the collection includes colorful hand-carved plant-based acetates, mixed metals, and a wide array of premium lenses. www.krewe.com CN

Artisanal eyewear jewellery: Anneleen Bertels

Wear the Eyes SS18 – An Artisanal Eyewear Collection designed by Belgian fashion designer Anneleen Bertels for Liselore Frowijn ‘MEXICO’ SS18 collection. Handcrafted in collaboration with Eline De Winter and Vincent Verstrepen.

The SS18 “Wear the eyes”- collection by Anneleen Bertels in collaboration with Eline De Winter and Vincent Verstrepen is the search for the functionality of ‘viewing’ and the luxury of admiring eyewear as a custom-made piece of jewelry or fine art. Shaped in an entirely handcrafted manner, the designs are executed with close attention to detail and are exclusively available as a limited couture edition.

Catwalk: Liselore Frowijn MEXICO SS18

‘Wear the eyes’ is an architectural game of raw and refined metal drawings for the eyes with fractions of colours, inspired by the 3-dimensional shapes of swimming goggles and the sharpness of sports eyewear. The aim, according to Bertels, was to push the limit of what eyewear can and could be.

Close-up: eyewear design by Anneleen Bertels

The artisan’s expertise is reflected by the way the lenses are placed on the frames, referencing ancient and traditional ways of setting stones and diamonds on jewelry. “These frames are shaped out of the idea that we should experience and feel our surroundings more consciously through the objects we are in touch with on a daily basis,” explains the designer. Anneleen aims to reach out for objects that have the power to create effective experiences and make us want to invest more in a tactile and emotional relationship and interaction with these objects over time.

Catwalk: Liselore Frowijn MEXICO SS18

For this collection, Anneleen Bertels collaborated with and called upon the expertise of jewelry designers and makers Vincent Verstrepen en Eline De Winter, who assisted her throughout the whole design process with their knowledge and insights. They crafted the eyewear in their atelier with extreme precision. All the coloured lenses were provided by Zeiss. The designs are available exclusively from the designer via www.anneleenbertels.be. CN

Collectibles: Vinylize x AC/DC

Vinylize extends their ranges this season with a new musical connection. The Official Vinylize x AC/DC collection is a special edition of “collectible” optical frames and sunglasses, with fronts laminated with the 22 x multi-platinum “Back in Black”, AC/DC’s seventh studio album and sixth international release, produced by Robert John “Mutt” Lange, which has gone down in history as one of the best-selling albums of all time.

Vinylize model Noise

The frames have the distinctive hand-finished nuances typical of the Budapest brand, with names inspired by the tracks on the album. Model Noise is linked to the final track on Back in Black – “Rock and Roll Ain’t Noise Pollution”, an anthem that captures the feeling of the time.

Three optical frames and three sunglasses (with polarised lenses) are available in the limited collection, each in three sizes. Find out more about handmade vinyl designs by Zach Tipton at www.vinylize.com CN

Monochrome mood

For those who love a throwback, the new wave of monochrome in fashion and home decor, with a nod to the 60s (and a hint of the 90s), comes with a modern flavour and directional elegance, whatever the context. In the accessory world, the trend is easy-to-wear and instantly on point, and designers – from specialists in eyewear to milliners and home furnishing creatives – are having fun with the mix, as a “fresh” redefined statement or classic combo. Above: AnifInChains, Athens, produce coloured chains including marble effects and black&white styles – for details: https://www.etsy.com/shop/AnifInChains   

http://anifinchains.blogspot.com /

Hathaway by Claire Goldsmith

On the face, black and white or black and crystal provides a touch of drama and individuality, and an interesting alternative to all over black. Claire Goldsmith’s model Hathaway, a luxurious example, features a front in a thin black with crystal acetate, and a silhouette inspired by the cat eye with a deep, square form. More two-tone designs including Dalton (in Matte Slate & Storm) are featured in the CG line by the great-granddaughter of iconic designer Oliver Goldsmith: details at www.olivergoldsmith.com

CM 10 by Vue DC

Also combined on the front, the monochrome mix makes a statement in Vue DC’s CM 10, with the black along the brow and crystal outlining the eyes. The frame is handmade in France and stands out for its artisan finishing and artsy, charismatic silhouette. Find more inspiration at  www.vuedc.fr CN

The wall display: celebrating colour

As rugs see a revival as true works of art fit for display on the wall, a new exhibition in Milan, timed for Milan Design Week, presents the Boucherouite collection of stunning Berber “Afolki” carpets.

The carpets come from different parts of the Middle Atlas in Morocco. Those created in Azilal are particularly creative, woven by hand by Berber women who expertly select the mix of recycled cotton, wool and synthetic materials. Above: Forbidden Dance – made with Boucherouite recycled yarn

Wedding Flight

The new Boucherouite collection for 2018 is the result of a careful selection of designs from different localities in the region and lengthy discussion with the female creators themselves.

“The Boucherouite is a universal women’s code. It comes from the heart and develops through the women’s hands with extraordinary creativity,” says Mohamed El Alami, the founder of Afolki. “When I describe the carpets it is as if I am talking about Maliparmi, every creation is like a small and unique story. From this affinity is born the idea of a partnership with the Salone, and it represents a perfect occasion to present our new collection.”

For more information visit www.maliparmi.com / www.afolki.com – Boutique Maliparmi, via Solferino 3, Brera, Milan – 17th to 22nd April 2018 – CN

Feminine for S/S18: 4 unique designs

Spring offers a fresh start and an opportune moment to update spectacles and sunglasses. On our radar for women are statement titanium and acetate designs with a clear identity and absolute precision in details, colours and flattering feminine shaping.

Falvin Eyewear’s model Orbit – from the Black Crystal Collection – exemplifies luxury sophistication in a Danish design concept where the handcrafted titanium frames come with precious platings of palladium, rose gold and 24 carat gold. Rendered in a subtle two-tone colour scheme, the frame is modern and fashion-forward and perfectly suited to everyday wear, with the kind of comfort and barely-there feel that ensures a pleasurable experience through long periods. www.falvineyewear.com

Cosmos by Lafont Paris

The sweet model Cosmos by Lafont Paris, an acetate design with a tri-colour combination, is a classical example of the cat’s eye shape with a playful femininity in pretty, fashionable pastels (colour way Cosmos 3100) of pink crystal and teal with bright blue temples. www.lafont.com

Model Bise: ic! berlin ‘silk’ collection

Delicate colours and a very narrow shaping create the feminine touch in model Bise by ic! berlin, part of the super fine silk collection – free from “unnecessary branding or ornament”. These designs have a new 3.5mm screwless hinge –  a progressive frame feature that offers excellent slimline aesthetics and long-lasting comfort. The two tone front is a fun new look in a season of bolder eyewear statements and colour. www.ic-berlin.de

Tyche + Iset Eyewear: effortless femininity in model Casablanca

Morganne Leigh initially began Tyche + Iset Eyewear as a portfolio piece in order to attain graphic design jobs after college. Always a sunglasses enthusiast, Morganne decided to try her hand at product design after studying jewelry design. In order to stand apart for her debut collection (Autumn 2014), she chose to utilize her handwritten signature of “Los Angeles” across the top of the frame, laser etched into the acetate and rubbed with gold oil. Another exclusive detail, which is her brand’s signature, is the gold music note charm on every model’s temple tip. Casablanca (pictured above), is available in an elegant acetate in chestnut (brown multi) with almond brown lenses, magenta (magenta ombré to clear) with grey lenses, and slate (black ombré to clear) with a blue-grey lens. Find out more about the designer at www.tycheandiset.com CN

Ørgreen Optics Sunglasses

Modern architecture characterises the Spring/Summer 2018 sunglass designs from Ørgreen Optics with function, fashion and flair represented in the elegant frames. Classic shapes with daring accents and colourations highlight sun specs for men and women. The capsule collection pays homage to two of the grand masters of modern architecture – Ludwig Mies van der Rohe and Eero Saarinen. The frames unite a trio of architectural elements, new technology and industrial design effects. Sunglasses for this fresh look at sun wear are available in monochrome tones, and bold, multi-coloured combinations. Discover more Ørgreen news at www.orgreenoptics.com JG

L.G.R Heritage Edition

Heritage is an intricate component in everything that Luca Gnecchi Ruscone creates. As he celebrates the 10th anniversary of L.G.R, the Italian designer has launched The Heritage Limited Edition, that beautifully and elegantly reinterprets four iconic models of the distinguished brand: Asmara, Casablanca, Keren and Reunion. (Top image: Luca Gnecchi Ruscone)

Casablanca – Heritage Limited Edition by L.G.R

The L.G.R legacy is rooted in the warehouse discovery of his beloved grandfather – Raffaello Bini – in Asmara in the capital city of Eritrea. Luca came across lenses, sunglasses and cameras that his grandfather used to import. The depth and scope of these vintage treasures influenced Luca to create his own eyewear label. Ten years on, the L.G.R brand is renowned internationally for frames individually handcrafted in Italy by skilled artisans, in the finest quality hand-polished materials.

L.G.R 10th Anniversary – Asmara – iconic design

The new models reflect Luca’s innate appreciation of quality  and homage to Raffaello Bini. The frames are crafted in matt acetate and equipped with polarised tempered mineral glass lenses, with the flaps in cellulose acetate. Small and sophisticated apertures on the side flaps are characterised by the lines of the three-light window in Luca’s grandfather’s store – Ottica Bini in the suburbs of Asmara. The four different designs are packaged in a smart leather box, or if purchased separately, presented in an exclusive, customised box and canvas case.

L.G.R Heritage Limited Edition – Keren

The L.G.R brand has established an international following in selected stores, and Luca recently opened a superbly stylish boutique on Corso Garibaldi in Milan. His individualistic, authentic, beautiful, ingenious designs are favourites with global clients, celebrities, and fashion-conscious wearers who appreciate top quality, cosmopolitan eyewear. Happy Anniversary L.G.R! www.lgrworld.com JG

Dayle @artfulcitystyle NYC

New Yorker Dayle from @artfulcitystyle describes herself as “combining art and style in Manhattan”. A former advocate and public speaker, today, alongside a busy volunteer job in an art gallery, Dayle is the star of an Instagram account with 20.5k followers created with professional photographer, Denton Taylor (www.dentontaylor.com). Dayle’s clever approach to personal style and enthusiasm and openness to trying new things has turned her into a fashion influencer with particular appeal to a fashion-aware over 40 audience. Eyestylist asked her about her inspiration and passion for clothes, accessories and statement eyeglasses.

Your expertise in styling accessories and eyewear has developed out of a love for fashion and art. Tell us more. I have always viewed style as a form of self-expression. So dressing myself—figuring out how to accessorize an outfit or how to combine pieces— is my art form. I have always been drawn to the arts—both visual and performing arts. I did musical theater for years, worked in an art gallery when I was in school, and now, in my retirement, am a docent at an art museum.

Your unique style involves combining outfits with interesting accessories and glasses/sunglasses. Have you always done this? Accessorizing is something I have always done and had fun with. Social media has not changed anything about how I put myself together. It merely allows me to share it with a larger audience.

Above: Dayle wears VAVA spectacles – model WL 0009 in Mazzuchelli bioplastic- a 100% recyclable  material (www.vavaeyewear.com). Photography by @dentontaylor for @artfulcitystyle / NYC.

Dayle wears theo glasses (www.theo.bePhotography by @dentontaylor

Eyewear is for you a statement. Do you shop for frames in one optical store and can you tell us about it? Do they offer you style advice or do you seek out particular shapes or colours depending on your apparel/jewellery for the season? Are they finding “original” frames for you or are you shopping around? I buy most of my glasses from Petite Optique (www.petiteoptique.com) in New York. They have a great selection of unique frames. They know me well and know what I like and what will look good on my face and still work with my prescription. I tend to do best with round frames. I am also looking for frames that are unusual and that most resemble art.

How did you come to select the VAVA frame? I had been looking for black frames for quite a while, but wanted something that didn’t look too severe, since I am very fair-skinned. I tried on many many black frames until I saw the VAVA and fell in love with that.

Dayle wears theo glasses – Photography by @dentontaylor

Can you offer any tips on styling eyewear, for anyone who has not considered that their specs are in fact an extension of their personality. How can we approach the overall look and coordinate with everything else we wear successfully? Many people find it difficult to pull off and need to find that confidence. I think that eyeglasses are a great accessory. As long as you need to wear them, celebrate that! I either use eyeglasses to bring a pop of color to an outfit or to color coordinate with what I am wearing. Finding shapes that work best on your face is extremely important.

What have been your favourite frames to wear in terms of shape, colour or unique design? 
I mostly wear round frames and I like large glasses. I have a lot of glasses by theo. They come out with interesting and unique designs every year and also have great colors!

Find the eyewear featured in this story at Petite Optique, New York – www.petiteoptique.com. Browse the collections at: www.vavaeyewear.com / www.theo.be CN

Crystal clear

Spring into the season with frames flourishing in crystal clear designs by leading eyewear creators. Luminous tranquillity, an aura of calm and serenity like a beautiful sea or lake, highlights crystal frames that are cool, clear and comfortable. Certain frames have the slightest tint, or temples accented with a flourish of bright colour. Clear acetate frames were particularly fashionable in the 1950’s, usually with cat-eye shaping. Nowadays, technology and beautiful quality acetate – ensure crystal acetate frames are chic and contemporary. The latest designs are a refreshing accent to spring/summer fashions. Sahin from the Götti Switzerland Collection (above) radiates a lustrous glow in acetate with a soft blush and stainless steel temples. www.gotti.ch

CAP by Lafont Paris

Thomas Lafont at Lafont expresses – and impresses – with a crystal design – CAP – in a timeless shape and a flash of colour on the temples. www.lafont.com

PIKE by l.a. Eyeworks

A tawny glow highlights PIKE from l.a. Eyeworks. A bold, fabulous square shape blends retro with modern techniques. www.laeyeworks.com

SMART by Karmoie

Crystal designs in sunny styles are flattering and SMART by Karmoie in Norway and a “smart” choice for summer holidays. The distinctive, round shape is also ideal for small faces. www.karmoie.com

Fantastique VIII by Plein Les Mirettes

Plein Les Mirettes bring a sculptural grace to clear acetate with Fantastique VIII, in a design that shimmers in the light. www.plein-les-mirettes.fr

Sol Sol Ito 010

Sol Sol Ito 010 is distinctly distinguished with its straight bridge, round eye shape, and dashing bright red temples. www.solsolito.com JG

JF Rey CarbonWood

Nowadays, exceptional materials and unique combinations inspire intriguing eyewear designs, as seen in the handsome collection for men – JF Rey CARBONWOOD. The frames feature fine materials, style, creativity, and technical excellence. Slim layers of carbon fibres unite with natural wood tones in contemporary shapes. Combinations include intense black carbon silhouetted with wood, or bi-material variations with bright colour contrasts. Discover more versions of sleek JF Rey CARBONWOOD designs at www.jfrey.fr JG