April 2018

WOOW Eyewear: behind the brand

In 2011, the French eyewear company FACE A FACE launched a second brand, WOOW, a colourful stylish line of off-beat frames with engaging messages on the temples. Eyestylist met the young designers behind the catchy concept, Claire Ferreira and Marianne Dezes (above).

How did you come up with “WOOW” eyewear? In 2011, we had been working on the possibility of creating another brand in addition to FACE A FACE. We wanted it to be young and fresh with an accessible price. We started with the concept of the frame, and focused on the temples or arms which face each other – the original focus of FACE A FACE. We imagined them starting to chat to one another – and that was the beginning of this very different idea. We now see the WOOW label as the child of FACE A FACE.

WATCH OUT1 by WOOW Eyewear

Why WOOW? Woow is a palindrome, a fun “sound” that people use as an expression for many different things. You can say it any way you want and it is totally spontaneous. As a collection name, it works perfectly with the witty phrases on the temples. We wanted to see if we could create a new relationship with eyewear through this name, inspiring happiness, joy and hope through British inspired humour, colour and the personal touch of the words on different frame styles.

How are the frames styled? The shapes are always trendy and fashionable, for the young and the daring. The touch of colour is really specific in the combination of materials. Our inspiration came from London, but always with a strong influence, naturally, from our own French taste. One of our idiosyncratic design details – highlighting the words at the temple tips – came from the design of the old-fashioned typewriters and their classic round keys.

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MOREL par Jean Nouvel
Make Sense1 by WOOW Eyewear

As designers, you have created something completely different. Are you pleased with the results? WOOW is like our baby, it’s a collection we adore! When we were training, we didn’t only learn about shape and colour and product design, for us designing means thinking too – and coming up with new ideas. With WOOW we had the chance to oversee all the steps, from the concept to the creation of the actual frames, giving life to a brand with an evolution that we hope our wearers will truly enjoy. you don’t just choose a frame with WOOW, it’s really about choosing a lifestyle!

Watch Out3 by WOOW Eyewear

Tell us about the styles releasing this month? The new collection includes different looks: a more “working girl” styling, through to architectural shapes and, on the other hand, some very feminine frames. Bigger trendy silhouettes and a mix of more unusual colours stand out. Our frames are tempting like sweets –  it’s difficult choose which one to go for! For more details about WOOW, visit www.wooweyewear.com CN

Anna-Karin Karlsson Jewellery treasures

Bold and beautiful, dash and daring characterise the eyewear designs of Anna-Karin Karlsson. Now the prolific Swedish designer has launched a jewellery collection – abundant with AKK’s inimitable, imaginative dreams steeped in strength and statement. “There is so much half-hearted stuff out there,” said the designer, “and I wanted to create something that was strong, graphic, beautiful and enduring.” Top image: Anna-Karin Karlsson

Rose Noir Necklace by Anna-Karin Karlsson

The Anna-Karin Fashion Jewellery Collection includes necklaces, bracelets, and earrings of distinction. Flowers are a particular inspiration for Karlsson – and she enlarges on this theme with the Rose Noir Necklace crafted in resin and 24k gold plated metal. The sculpted design sits elegantly and comfortably on the neck.

Bug Cuff Bracelet by AKK

Karlsson has a delightful sense of humour that she portrays in her eyewear – and the jewellery as well. She is curious and fascinated with life, the environment, and animals. A wide cuff bracelet in plated white gold is enhanced with a handpainted colourful bug.

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Chain mania by AKK

The timelessness of gold chains is elegantly interpreted by Karlsson in 24k gold plated links that can be worn with variety. Currently, Anna-Karin Karlsson’s Fashion Jewellery Collection is available in Russia, France, Portugal, Sweden and South Africa. With her prodigious talent, it is intriguing to contemplate what Anna-Karin’s next exciting quest may be…www.annakarinkarlsson.com JG

Lovely Waste: Milan Design Week

WooClass – the small design focused eyewear label from near Florence was one of the highlights at Lovely Waste, Milan Design Week 2018 – a pilot project from Source, the Italian Design and Networking Agency. The project is the first in a series of events focusing on circular economy strategy, sustainability (product development  and production) and technology. The exhibition focuses on the development of design concepts using production waste, by three product designers: Alberto Ghirarello, Filippo Protasoni and Sebastian Tonelli. Above: Sebastiano Tonelli’s NOVO.

“We put the scraps of our production on the table…to stimulate the designers into working on a different type of process or product…” WooClass

NO LENSES by Alberto Ghirardello

The three designers interpreted, according to their own way of designing, in accordance with the production processes of WooClass, the re-use of the waste materials, suggesting different ways to optimize the production process and / or to make use of the material intended for waste.

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Work in progress : MAKI VIEW by Filippo Protasoni
MAKI VIEW by Filippo Protasoni

What emerged is a twofold development: the creation of new accessory products and new ways to experiment with the re-use of waste in the production cycle using it as a new material from which the frames could be cut. For further information, visit WooClass: www.wooclass.com CN

Jono Hennessy 8440

Australia is a benchmark for marvellous flora and fauna – and Jono Hennessy discovers endless inspiration in all that the country’s natural resources have to offer.  Butterfly wings with their amazing colourations influenced the latest optical design – Modgraff 8440.

Elegant, colourful butterflies inspire Jono Hennessy designs

Mazzucchelli acetate and metal combine in a light weight design with soft, flattering contours in the Limited Edition frame. Visit www.jonohennessy.com for more new releases from the family-owned label. JG

MOREL par Jean Nouvel

 

Accessory assets

Beautiful eyewear merits accessories that are crafted with imagination, skill and expertise to further enhance the enjoyment of wearing frames. Designer’s creative efforts provide stylish ways to make the most of protecting eyewear. With headquarters nestled in the Austrian countryside, two entrepreneurs developed Eyeshaker – the efficient, sanitary, and simple method of keeping lenses spotless. The Eyeshaker kit is equipped with a tube shaker, cleaning liquid, and a micro-fibre cloth. The method is easy to use, and quickly eliminates dirt, make-up, smears, and sand (a summer hazard!). The ideal way to ensure frames lead a long, clear-vision life. Discover more about Eyeshaker at www.eyeshaker.at

ANY DI Little Style Allrounder

Munich designer Anne Dickhardt at Any Di has the ideal pouch in which to carry and protect frames – the Little Style Allrounder. Frames and smart phones, plus business cards, money, and transport passes can conveniently slip into the pockets with snap buttons, and an inner middle zippered pocket. The sleek, chic design can be carried, worn on the hip with a gold chain, or as a wristlet with a leather loop. Explore more of Any Di’s world at www.any-di.com

Art & Eyewear: Kirk & Kirk/ Ray Richardson Collaboration

Humble cleaning cloths have reached art status with innovative, imaginative and original designs. An exciting collaboration unites Kirk & Kirk with Ray Richardson – a London artist and long-time friend of Jason Kirk. Jason noted: “Collaborating with friends, brands, illustrators and artists feels like such a natural and obvious avenue for Kirk & Kirk to explore. We get to work with people who share our values and vision, and our audience benefits from unique and original collaborations.” Richardson’s muse and inspiration – Brian the Bull Terrier – is celebrated on the micro-fibre lens cloth titled “Ye Olde English.” The Limited Edition lens cloth can be purchased directly from the Extra Specials section on the Kirk & Kirk website: www.kirkandkirk.com

Drop Pearl by Frame Chain

Pearls symbolise beauty, elegance, and timelessness, which are gracefully expressed in Frame Chain’s Drop Pearl design. Fresh Water pearls in varied sizes are expertly hand-strung on a gold chain. Visit www.framechain.co.uk to discover more of Frame Chain unique designs.

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Butti eyewear case in red

Beautiful cases by Butti combine luxurious leather and aesthetically pleasing designs to stylishly protect frames. Finest quality leathers are sourced in Italy for the unique styles that are lined in pure silk. The cases are crafted in Great Britain and include designs for men and women that are elegant, chic and so useful. www.butti.co.uk

Mauve link chain by Emmanuelle Khanh

Emmanuelle Khanh was a pioneer in eyewear design, and her legacy lives on with Eva Gaumé capturing the spirit of the iconic designer. The latest accessory designs include a lovely, contemporary link chain – delicate in mauve (featured above) or sophisticated in black. “Chaînettes Bijoux” are emblematic of Emmanuelle Khanh’s fashion and function creed. www.ek.fr JG