June 2018

Eyeshaker: spotless frames

Eyeshaker is the innovative, practical and proficient way to clean spectacles. The Austrian based creators Martin and Andreas Lasnik (top image) tell Eyestylist the story behind their idea.

How did the creative concept evolve for Eyeshaker? “The vision was to clean your eyewear and do it in a cool and stylish way. You can place the Eyeshaker canister in your kitchen; office or bathroom, because you need it every day. Our target was to make the cleaning container look like a unique decoration or part of your furniture. And here it is…the stylish matt black canister with which you gently shake your glasses – frame and lenses – rendering a beautifully clean result.”

Eyeshaker – cool and stylish

Were there challenges in developing this eyewear accessory? “Sure…it’s always a challenge to create a product. The important thing for us was that the consumer gets 100% clean glasses. Not just lenses, also the frame, nose pads, silicone parts, everything. So it was a lot of work to find the perfect cleaning solution and cloth to make that happen. And finally, we had to tell the optician that this is the perfect add-on sale to every pair of glasses, and the best cleaning solution for the customer.”

What customer feedback have you received about this unique product? “People love it. The way it works; the soft shaking; how it looks: everybody has fun now cleaning their eyewear. They love the feel of putting glasses on the nose after cleaning them. It’s almost like you’re wearing a new pair of glasses.”

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The complete Eyeshaker kit: canister, cleaning solution and cloth

How do you market Eyeshaker? “At the moment we sell them to almost every country in Europe. Step by step we are working on the distribution all around the globe. It’s important for us to work with the opticians in a good and fair way…so we are really taking care about how we market Eyeshaker.

Your recently launched the inventive, very adaptable LASNIK Jacket. Are there other items that you would like to launch? “Absolutely…we are working on a LASNIK Shirt where you can store your glasses; it will be perfect for summer. But we are also working on new cleaning products for eyewear, and also on our eyewear brand SEEOO. We are always trying to create something smart, easy, cool or with practical options to simplify the life of the consumer.” www.eyeshaker.com JG

Delirious Eyewear on Stella Jean catwalk

One of Milan’s most sought after underground labels, Delirious Eyewear, merges vintage-inspired shapes, classic Italian production techniques and, brilliantly, a touch of the extrovert, in its 2018 sun and specs collections, designed by founder Marco Lanero.

The label has some intriguing connections in the music and fashion worlds. They include a regular link up on the Italian catwalks with Haitian-Italian fashion designer Stella Jean, who like Lanero, is known for an appreciation of precise craftsmanship and artisanal expertise. Above: Designer Stella Jean wears Delirious frame on the catwalk, Fall/Winter 2018 collection preview.

‘Loose Optical’ by Delirious Eyewear – a dramatic shape in beta-titanium

Delirious handcrafts glasses with “the best materials on the market”, explains Lanero who chooses natural buffalo horn, Mazzucchelli acetate – the highest quality available – Japanese titanium and protective Zeiss sun lenses, and talks at length about precise studies he has made into the reliability and durability of the luxury materials selected.

Titania by Delirious Eyewear

Emblematic of the styling and confidence of the collection is model Titania, produced in acetate and Japanese beta titanium with a shape that appears to do the near impossible – combining a round eye shape with the suggestion of a cat’s eye. All Delirious frames are free from branding, and the founder is defiant in his view on this: “You will never find our name on our products.” The idea is to focus on the excellence of the design and the quality, with impeccable finishing and a small stamp of approval via an engraving, “handcrafted in Italy.”

Titania by Delirious Eyewear – like a sculpture in acetate

Delirious Eyewear was created in 2012, and first showed its titanium sunglasses on Stella Jean’s runway at the Fall/Winter 2017 show. The brand is now available in selected optical boutiques and a few prestigious fashion stores worldwide. A showroom is located in Milan at Alzaia Naviglio Pavese, 52. For more information, and further details visit www.deliriouseyewear.com CN

Inspiration in eyewear: Bali by Lafont Paris

Thomas Lafont at Lafont Paris uniquely – and creatively – transposes the luscious colours of Bali into elegant, streamlined sunglasses – appropriately called BALI. Lyrical in silhouette, luminous Burgundy acetate is accented with a delicate Lemon trim, sleek bronze sides, and tortoiseshell acetate ends for superb comfort and fit. A graceful design to enhance outdoor summer adventures..and YOU! Explore more beautiful Lafont designs at www.lafont.com JG

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Hall of Frames Zurich celebrates their 10th!

Ten years ago, Nathanael Wenger conceived a contemporary concept for an eyewear event – Hall of Frames Zurich. Artisan, independent brands would be featured, and Wenger was keen to find a unique location with sufficient space, amenities, and an historic past – blending both modern marketing techinques – with memorable, entertaining potential. He succeeded with Papiersaal, a noteworthy industrial building in central Zurich that is surrounded by modern architecture. With its convenient location the hall specialises in private, corporate and public events.

For a period, HOF Zurich was in other locations; now for the 10th anniversary of this annual eyewear event, the show returns to Papiersaal for a gala showcase of prestigious eyewear specialists. Participants include leading brands featured in the finest optical boutiques – including Götti Switzerland; Neubau Eyewear; Orgreen Optics; Von Arkel; Woow Eyewear; Falvin; Blackfin; Coblens; Face à Face Paris; and Specs Lab Zurich among other ultra-quality labels. Von Arkel (top image) will present their elegant designs including style 0807-001 from the Entourage Buffalo horn/Caliber 9 collection. www.vonarkel.com

Servierwagen by Coblens

Timeless designs in a variety of intriguing shapes feature at Coblens – the German label noted for its distinctive double-bridge styles. www.coblens.com

Blast1 by Face à Face Paris

Bold and imaginative colours highlight Face à Face Paris frames in acetate (above) plus acetate and aluminium combinations. www.faceaface-paris.com

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Silverdale BF828 from Blackfin Black Edition

Retro and futuristic elements harmonise in Silverdale BF828 from the Blackfin Black Edition designs. The exclusive finish is possible with the Blackfin Nano-Plating treatment. www.blackfin.eu

Come join the fun – both business and pleasure – at Hall of Frames Zurich – 07-08 October at Papiersaal. www.hallofframes.ch JG

Moku-Moku by Padma Image

Continuing on a path that is fresh and ingenious, Padma Image from Japan has put out new styles for summer, including the quirky Moku Moku. Young designer Meiji Hasui has a love for asymmetrical concepts, and when these appear, they are always delicate with an intriguing elegance that is very flattering on the face. Model Moku Moku is now available in a range of soft acetate colorations with nice subtleties; tones include the black and white mottled effect and a graduated purple or bright blue.

All the frames are being produced in Makoto in Sabae, Japan, known as one of the most sought after production sites in the country for the highest quality crafting and finishing. The PADMA IMAGE brand is now 6 years old and well known in Japan in the most exclusive boutiques. The online store is now open at https://padmaimage.stores.jp/ – more details at http://padmaimage.com CN