January 2021

For its flagship store in the city of Stockholm, sustainable eyewear brand EOE has created a serene and minimal EOE universe, inspired by the sparse nature of the northern terrains of Swedish Lapland. The new destination store is located on Mäster Samulesgatan 10, in the middle of Biblioteksstan, a busy and well-known area of the city, known for its many retail stores, among them several already specialising in eyewear.

“Coming to EOE should be like visiting a dear friend,” says co-founder Emilia Lindmark, who is as passionate about eyewear design as she is about her origins. “We will highlight creative talents from northern Sweden. One week this could mean an art exhibition with a sculptor from Norrbotten, next week a gig with a DJ with roots up north. Simply put, the store will be a piece of Norrland right in the middle of Stockholm.”

The store concept is a natural extension of the sustainable EOE design philosophy;  inspiration from nature with a distinct focus on material, form and detail: a blue table is inspired by a waterfall; the displays are made from travertine, inspired by the Swedish mountains.

About the brand: EOE Eyewear are specialists in sustainable eyewear. They produce frames which are recycled and recyclable. In 2019, the company was the first in the optical business to produce new frames from a material created out of old ones with the REGRIND collection. Find out more on Eyestylist at https://www.eyestylist.com/2020/03/exclusive-collection-eoe-eyewear-for-10th-anniversary/ The flagship store is located at Mäster Samulesgatan 10, Stockholm, Sweden www.eoe-eyewear.com

Ceramics and eyewear by Jeremy Tarian in newly opened showroom in the Marais

“My new space plays with perspectives and revels in free associations,” says Jeremy Tarian, eyewear designer and passionate ceramicist who has created a multidisciplinary space to show both artistic collections. The Atelier opened at the beginning of 2021.

Located in the Marais quarter of Paris, this elegant historic building – l’Hotel de Melun – was built in the 17th century, and redesigned in 1780, and can be found on the famous historic Rue des Tournelles near Place des Vosges.

The showroom is designed both as a personal studio space and showroom to invite guests and buyers to view the collections. The interior features neutral colours, minimal furniture, open wall displays and glass-lined display cabinets with an ambiance that reflects the designer’s love for colour, design and raw materials.

About the designer: Jeremy Tarian studied Finance, and then trained at New York’s Parsons School of Design, returning to his passion for all things creative for the development of his career.  After gaining experience at the German eyewear company, ic! berlin he launched his own eyewear brand, Tarian, in 2011 followed by a ceramics line in 2018. Today he dedicates his time to both creative disciplines. 50 Rue des Tournelles, 75003 Paris, France www.tarian.paris / www.tarianatelier.paris

Thomas Hommerberg has opened a new optical boutique in the German city, with furniture sourced from old night clubs and modern design elements including a floating counter

After 14 years as store manager, master optician Thomas Hommerberg has achieved his dream in the hardest of climates. His new store in Stuttgart specialises in independent eyewear brands and design labels.

“The concept is to bring to Stuttgart real independent eyewear in a unique shop which is far removed from the mass market”, he told Eyestylist. “This is definitely missing here and this is the concept of my store. Individuality, quality, mixed with great independent styles in a modular shop system for individual people. We created a modular system with our architects and urban shop system, with some neon lights, palms and a touch of palm springs style. We are not conservative, so it was clear that we needed a name with more style than “Optik…” like everybody else. The name was found by my UX-Designer and it comes from the movie “Dirty Dancing”. For us it is an artificial word with a positive vibe. We have lots of customers coming to the store and singing softly “Hungry Eyes”!”

Despite opening in November 2020 during the pandemic, without any possibility for a launch party, the new collections are well received in the neighbourhood which is in the heart of the city of Stuttgart. Brands include Blackfin, Gigi Studios, Coblens, FOLC, ROLF Spectacles, TVR and Nirvan Javan.  “We are trying to give our customers a very good shopping experience even in this hard times,” Thomas said. “Beside the frame brands we have some accessories from Frame Chain and from some local dealers, to support our neighbours.”

“We love good design, but we always keep the most important thing in focus: our products and our customers” Thomas Hommerberg, Stuttgart

The interior works with a modular system, with grey tones, natural surfaces and green plants. The furniture was sourced from old nightclubs in Munich (Thomas describes them as “Freddy Mercury” era pieces from the 1980s-90s) creating an interesting eye-catching contrast to the stone wall of glasses. The palms and cacti have been added to bring the atmosphere to life. “With the neon lights we have an exciting mixture of palm springs, 80s and very modern elements,” he tells us. “And the floating counter makes the store interior complete.”

Rosenbergstrasse 76, Stuttgart, Germany

www.hungry-eyes.de