Australia: new brand launch by mother and son duo

‘The Elusive Miss Lou’ brings colour, bright pattern and sunny vibes, post pandemic

Out of lockdown, and now post pandemic from Australia comes a new artistic quality driven line of eyewear from Teiger and Louise Sceats, a mother and son ‘dynamic duo’ with proven experience of optics and fashion. The brand, named ‘The Elusive Miss Lou’ is all about colour, pattern and fun, offering frames which suit your face and lifestyle and “allow you to express yourself!”

From a family of optics, which started some 112 years ago, Teiger is the son of Louise and Jonathan Sceats, a design team already well recognised in the world of eyewear. Teiger’s grandfather was an optometrist with a practice on Sydney’s George Street making him the third generation in the family to become immersed in the world of frames and the heir to the family’s creative optical passion.

Above: Louise Sceats, Teiger’s mum, enjoys sitting by the sea and designing happy artworks from her new home on Sydney’s northern beaches, Avalon Beach. After a short lived retirement, Louise has return to her creative passion and involvement with eyewear design; her son Tyger will run and manage the day to day development of the business.

essedue sunglasses
Götti Switzerland
Wearable artworks by Miss Lou: Across The Buttons / colour ‘Life Brights’ – from ‘The Elusive Miss Lou’ collection – a fabric lining in clear crystal matched with a pearly acetate temple

“We are determined to create something really wonderful and spread happiness in what I think we can all agree has been a not so great period of time…”  Teiger Sceats

Across The Box / colour ‘Mind Brights’ – a pretty 1930’s inspired ‘Miss Lou’ design described as “a panto with wings” – the frames feature a gold L initial on each temple

Applying Louise’s creative design experience to Teiger’s story telling and experience growing up with brand creation, the new collection has just come to fruition and embodies the duo’s spirit of resilience, brightness and design originality, through artistic colour mixes, details of fabrics and textures and designs with a bubbly, fresh Australian personality and style. Find out more about the new line at https://theelusivemisslou.com