French luxury eyewear : Leimann’s ‘Lens of adventure’

The emerging French luxury eyewear brand is heading to Milan and the eyewear fair MIDO for the first time 

Founded in Paris in 2020, the independent luxury eyewear brand has created a collection of frames which revisit iconic lines of vintage eyewear, updating them with particular details and an expression of contemporary luxury rooted in traditional craft. Inspired by iconic characters with a powerful nature, the frames have been created to offer a gender-neutral, simple luxurious and yet uninhibited style. Above: a new campaign, ‘Lens of adventure…’ at Leimann expresses a bold independent attitude where the frame magnifies the style and personality of the wearer

Leimann new campaign Lens of adventure man wears Leim XII and girl wears Leim XIII

Pictured above, the Leim XII features a voluminous squared shape which comes in five colourways.  Model Leim XIII features a subtle oval construction in acetate. All sun lenses are made from a thermoplastic recyclable material and have anti-reflective and hydrophobic treatment offering 100% UVA/UVB protection.

OTIS Eyewear
SALT.
MIDO
100% Optical 28 FEB - 2 MAR 2026, Excel London
FACE A FACE
MOREL
ERKERS
5-7 March LOFT NYC
Article One
Blackfin
JISCO
Rewind
OGI Eyewear
Paloceras
J.F.Rey 40 Years
TVR True Vintage Revival
Look
SILMO Paris
LAMARCA EYEWEAR
IYI YOU MAWO
Götti Switzerland
DIFFUSER Tokyo
rolf. /></a></div></div><p>The new campaign for Leimann was shot by the photographer, Guillaume Malheiro, with styling by <em>@afronando</em>. Leimann Eyewear is exhibiting for the first time at the Milan show / MIDO – in the <em>Start-Up</em> area. Find out more at <a href=www.leimann.fr

The photography is courtesy of Leimann eyewear – all rights reserved.