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Julia Gogosha’s Echo Park flagship is just 2 years old. She describes it with a twinkle in her eye. “A Tetris cathedral artspace playground is how I imagined it…with different sources of inspiration, including artists, sculptors and works of art for which I am passionate.”

Curated with “the best of each category”, the boutique offers a mix of design-focused core collections such as theo and Anne & Valentin, and design brands offering a variation of price points including Kaleos from Barcelona. Two internationally successful homegrown collections – Ahlem and JacquesMarieMage – are represented alongside some of the most avantgarde designers of the moment, Rigards from Hong Kong, Masahiro Marayuma from Japan and Kuboraum from Berlin. Julia is also innovative in collaborations and events with designers and labels bringing where she can a fresh slant to how she presents them to her customers. Launching for Spring, she has a new project underway with Dom Vetro, an LA label specializing in made-to-order and fully customizable frames – and more collaborative concepts are coming soon.

For the current unprecedented situation, as the Coronavirus crisis affects businesses globally, we also talked about what this has entailed so far. In March, Gogosha was open for daily emergencies with one member of staff available in store to fulfil orders and attend to immediate needs such as repairs. The entire Gogosha team have also been providing virtual fittings during the lockdown from home. “We’ve been doing distance fitting appointments intuitively for years, mainly for longstanding clients who might have moved out of the area,” says Julia. “We will continue to adapt and streamline our services to deliver glasses right to the customer’s door. We consider vision essential and will continue to creatively pivot to best service our clients’ vision needs virtually and with a greater appreciation and greater focus on connection and conversation in a time of separation for the safety of humanity.”

Gogosha Optique, Echo Park was designed by John Chen of Formation Association. Gogosha first opened in 2008 in the former location of Silver Lake, east of Hollywood. Gogosha Optique is the winner of the Vision Expo Third Annual OPTImum Retail Award announced in April 2020. For previous articles on Gogosha on Eyestylist visit https://www.eyestylist.com/2017/05/gogosha-pop-2-0/ and https://www.eyestylist.com/2013/10/gogoshagoldsmith-shop-in-shop/

1555 Sunset Blvd, Los Angeles, CA 90026 – www.gogosha.com

An intriguing journey is underway at Gogosha Boutique, one of the most highly regarded optical boutiques in America. Founder/owner Julia Gogosha has left her long standing store in Silver Lake, and is heading to a new location in Echo Park, via several pop-ups at some creative, alternative spaces.

“Rents have doubled and building conditions deminished. We needed to find a place that felt like home for the future of Gogosha Optique. We are building a permanent new location in Echo Park, which will be complete in the Fall. In the meantime we have been nomadic to be able to continue our services to our loyal clientele base as well as expose ourselves to new customers.”

The first pop-up was tucked away upstairs in what the Gogosha team called the treehouse, above Go get em Tiger, McConnell’s ice cream shop and next to the coveted 5 room Hotel Covel. Just recently they have moved across the street from the original location, next to a transformative dance studio and close to the addictive Night + Market Song Thai restaurant. “We’re even featuring a Garrett Leight Shop-in-Shop,” Julia explains. “It’s one of our most accessible brands and it’s a great service to have a greater selection for our clientele to show a harmonious collaboration between a vendor and a multi brand store who operate only a few miles from each other.”

These locations have been the result of relationships with clients and advocates, she explains. “Without them we would’ve operated solely from our West Third Street location for nine month greatly hindering the convenience for many of our East side clientele.”

“We’ve created each new environment on a shoe string budget with a skeleton crew – but with the highest visual impact. It’s as challenging as it is rewarding.  We’re excited to learn and evolve with each move, continuing our love of eyewear and community. Then ultimately creating an environment that will help elevate a curated eyewear experience.” More information coming soon! www.gogosha.com CN

English Style in Los Angeles!

16th October 2013 English style meets Los Angeles savvy at Gogosha Optique with a near-replica of the iconic Oliver Goldsmith boutique in Notting Hill London, transported to the trendy SoCal shop. The fabulous OG sunglasses and Claire Goldsmith’s beautiful optical collection, plus the super little Mini Icons for kids are all on display, along with Limited Editions, vintage and handmade frames.

The two iconic brands are steeped in eyewear history, and this month long eyewear celebration is a superb opportunity for customers to discover the Goldsmith distinctive style, and explore the collections, while experiencing Gogosha’s unique personal service. The shop-in-shop continues through 31st October. www.olivergoldsmith.com www.gogosha.com JG