Boutiques

Here comes DITA

December 8th 2014

New store to open in NYC

8th December 2014 Several eyewear brands have opened in NYC in recent months (Anne & Valentin, Mykita and Oakley to name three) and now it’s time to welcome Dita, the West Coast luxury brand. The third store of its kind – the brand has one in Los Angeles and one in Tokyo – the new luxurious NYC boutique, designed by Tag Front, is located in Soho.

Opening end of January 2015, the DITA boutique will present the brand’s full collection of opticals, sunglasses and limited edition frames, including the latest statement cat eye design, the DITA Hurricane Sunglasses with multicoloured mirrored UV lenses. CN

DITA Boutique, 273 Lafayette Street, New York, NY 10012 www.dita.com

MIDO 6-8 February 2027. Welcome to Eyewearland

Boutiques

The Seecontainer

December 1st 2014

Benner Eyewear Flagship store, Villingendorf, Germany

1st December 2014 Eyestylist first discovered the Seecontainer when it opened in 2011 (https://www.eyestylist.com/2011/05/grotesque-frame-kg-villingendorf-germany/). We were impressed to find an out-of-the-ordinary store bringing individual quality brands to a local community, located between Stuttgart and Lake Constance. The shop is made up of two 40 foot cargo containers, converted to offer a striking exterior and a smart minimal retail interior space.

Today, founder/designer Daniel Benner says things have progressed perfectly, both with the flagship store, and his own German-made eyewear collection. “Our store has had super reactions since the beginning. Our customers come for the great choice of eyewear, including several home-grown German labels…we don’t sell any ‘low-wage’ mass produced collections.”

The collections now highlighted include Daniel’s own line, Benner Eyewear (the full collection is on show in the shop), ic! berlin, Herrlicht, Tipton, Axel S, Martin & Martin and Italia Independent.

75% of the store’s customers use progressive lenses. “Those are the people that don’t care about brand names and would like to wear something different, even if its more expensive. They are interested in finding eyewear made authentically or in traditional ways in Germany or Europe.”

Alongside the super array of colourful independent eyewear brands, the Seecontainer has also established itself as a fashionable venue for special events, book signings and concerts, making visits here as enjoyable and memorable as possible. A unique concept.

Benner Eyewear Design, Haldacker 4, 78667 Villingendorf, Germany www.benner-eyewear.com CN

Boutiques

Triwa’s Swedish flagship

November 9th 2014

November 2014 Opened in May this year, independent accessory brand Triwa’s new Stockholm flagship is the work of Swedish architects Elding Oscarson. Located close to the city’s fashionable centre on Grev Turegatan, a pedestrian shopping street, the boutique has been designed to present the entire range of Triwa watches and sunglasses and offers a welcoming contemporary space with neon signs, gold metal lights and creative displays.

Founded in 2007, Triwa produces luxury watches known for their quality and timeless style; they are available at leading fashion stores including Liberty’s of London. The Triwa sunglasses collection combines classic shapes with modern details such as lenses from Optics by Carl Zeiss (affordable prices from £149.00) and signature coloured temple ends. As the brand expands, we hope to take a closer look at the full collection, watches too!

TRIWA, Grev Turegatan 13, 114 46 Stockholm, Sweden. www.triwa.com CN

Boutiques

La Shaperie, Paris

November 1st 2014

Optical, hat and barbers shop, Paris

1st November 2014 It’s a brilliant edgy concept “for Shaves, Shades & Shapes” in the centre of Paris, where you can have a cool Parisian cut and select your next favourite frame. Located off the busy Rue de Rivoli in a cosy village-like atmosphere with several interesting bars and restaurants, the owners of La Shaperie are optical people with a terrific passion for independent labels.

“I’ve worked in the States for Selima Bond St, I have a close relationship with the US label Coco & Breezy, and I’m working as a distributor with new cutting-edge European labels like Hapter,” explained co-owner Hedi Hamdi. “I opened La Shaperie in April 2013 with Jey Noname. “I ran a completely different optical store previously in Place de Clichy but this concept is the one I love. We are doing half our business on eyewear and half with the barbers, and while you might not expect it we see as many women as we do men. We plan to open our second store in 2015 in another central location in Paris. Watch and see!”

The accessory selection at La Shaperie includes hats (Moodwoot luxury hats) and cool eyewear to fit with hair trends. Hard-to-find labels are showcased around the store: at present Coco & Breezy, GRAZ, Eyevan7285, Masunaga 1905, D’Blanc, handpicked vintage frames and the very latest addition in October – Hapter from Italy. Hamdi promises more coming up soon, and always “well made interesting design”. We’ll be looking out for what’s coming next.

La Shaperie, Optic, Hat & Barber Shop, 62 Rue de L’Arbre Sec, 75001 Paris, France. Follow La Shaperie on Twitter @La_Shaperie

Boutiques

Scoogle, Melbourne

October 1st 2014

Niloca Eyewear’s flagship store

1st October 2014 After the launch of a first titanium collection for 2014, Australian brand Niloca opened their own flagship store, Scoogle. Located in Southbank Melbourne, the shop is offering the complete Niloca range of eyewear (a hot topic at this year’s Silmo Paris), alongside other handpicked speciality labels including Theo and Hoet. “Set in a post Botanica new world Gothica, the store is serviced, focused on and inviting for all serious eyewear fashionistas,” explained one of the team to Eyestylist.

Scoogle, interior — Scoogle’s new interior

Niloca at Silmo Paris, 2014 (*Image by Eyestylist.com*)

The store’s design theme and location were serendipitously entwined even before the location had been found. Housed in the new Guilfoyle building the botanic theme integrates seamlessly with its namesake, Sir William Robert Guilfoyle, a recognised international botanist. A trademark feature of Sir William’s work was the Conservatory, similarly an internal feature of the Niloca store. From the oxodised iron drawers to the reclaimed Australian hardwood desk and deep coir carpet, the design of the interior is perfectly in tune with the unique merchandise within. Open 7 days a week by appointment. www.scoogle.com.au

Find out more about Niloca Eyewear at www.niloca.com CN