Sebastian Zenetti is the Co-Founder of the award-winning 3d printed eyewear label, You Mawo. The brand is pioneering a new form of 3D printed made-to-measure eyewear, which uses an ipad to take a scan of the head.
For any one who doesn’t know You Mawo, how would you explain what you are doing in the context of luxury 3D printed eyewear? We have formed a team of experts from areas outside eyewear, from optics, IT, product development, design, and business/economics. Our focus is to find new technologies, to bring them to eyewear and generate something innovative with added value for the customer. Among other things, we use the latest and most innovative production technology.
Who was originally the brains behind the brand and how has the team grown since you first launched in 2016 in Germany? You Mawo was created by four founders. Stephan Grotz is head of IT development and has more than 20 years’ experince with data analytics and algorithmic parametrisation. Daniel Szabo is head of finance and and business development. Daniel Miko is head of Design and product development. I take care of our sales team and customer support. After 3 and a half years we have grown from 4 to 40. We are developing everything by ourselves and as much as possible through our team.
What exactly is different about a You Mawo 3d printed design? And what are the frames made of? We use a special kind of polyamide from the medical industry. This material is 30% lighter than acetate and much more durable. It has great thermal properties and is adjustable with heat. Our production technology is called selective laser sintering and it is the industrial version of 3D Printing. The frames are produced, layer by layer. The benefit of this technology is that we can produce individual frames quickly and easily, and we produce as good as no waste, which makes this method completely sustainable.
As well as the main collection, you have created some pretty wild one-off frames including a cool thick framed limited edition. Can you tell us about these. These are our ‘design lab’ frames: we wanted to be able to showcase the possibilities we have with 3D printing. Our first concept in this series is ‘Metamorphosis’. Model Malina was inspired by the first sunglasses on Earth, created in bone by the Inuit.
How did you get into eyewear in the first place? – what is your previous career path and what attracted you to 3D printing? My family owns optical stores and I trained as an optician. Then I met Daniel Miko and Daniel Szabo. We realised instantly we had something in common: we are all very interested in new technologies. At some point on a backpacking trip to Southern Asia, we were talking about customization and we came up with a complete concept: You Mawo was born.
Can you give us a sneak peak of what is happening for you at the Silmo trade fair and what we can expect from the brand in 2020? This month we will launch four new models in our Design lab collection where our Designers and product development team can show what is possible with new technology. 2020 is extremely exciting for us too. We will launch new innovations including some new advanced software tools. We are hugely looking forward to the future and we can’t wait to reveal what else we are working on. For more information about You Mawo visit www.youmawo.com CN