Eyestylist had the pleasure of meeting the delightful and enchanting Georgiana Boboc, one of the first pioneers in what we know now as the “social media influencing” industry, a connoisseur of all things fashion – particularly vintage and arguably one of the most genuine, talented and quirky individuals in the business today.
You are strong and confident in pulling off a plethora of colours and patterns in just one outfit – how do you choose what you wear, and why do you think you are drawn to such exuberant, vibrant materials and textiles? Fashion is ridiculous sometimes. It’s so hard to play with colours, I think you need to, or already be super open to wearing a rainbow and still feel comfortable about it and to own it. I’ve never worn something crazy to be the centre of attention – it’s because it puts me in a good mood; colours always do that for me – I was designed to wear them. Vintage is quite colourful actually; patterns, florals, geometrics – that’s why I’m so drawn to it. Most of my statement pieces are very bright.
As Eyestylist is an accessories platform – what do you think the importance of accessories is in regards to your personal style / in the industry generally? Oh my god – EVERYTHING – you can be super basic and just wear a white t-shirt, but as long as you have a sparkle of something; it could be a vintage bag that costs five euros, but it has a nice colour or nice details; brassware or buttons can be the focal point of a look. I have always been about details; matching my socks with the colour of my headband – I used to do crazier things in styling, but now I am a bit more chilled – I’m thirty two years old, I tried to introduce more black into my wardrobe but it’s SO hard.
When did this love-affair with colours and with fashion ignite for you – when did you become involved in the fashion industry? Just after I finished high-school, I lived in Romania so I didn’t have access to a lot of the fashion, but I was passionate about vintage before the craze of American bloggers – I started the Vintage Traffic blog in 2008; I was stuck in traffic, on the way to class – to my degree in Journalism, so it was an outlet to me; it was about women, society, models, the idea of ‘perfection’ and what is demanded of women in general – not just about fashion.
Given Vintage Traffic began as a more general fashion news / societal awareness blog – what is your stance on the drive towards sustainability in the fashion industry? I have noticed one of the biggest agencies in Paris – one that manages and organises the fashion shows for top brands has taken action towards sustainability this Fashion Week; they are reducing the plastic / paper waste of the shows they are running – I think that is amazing. It is essentially the overproduction of useless stuff that is temporary, they don’t mean anything to anyone, and they don’t help much, we are just realising that. I am still receiving envelopes from brands, paper invitations, that is so bad. I am conscious of it; I haven’t bought something new in such a long time – what I wear for Fashion Week, I wear for my daily life. Honestly, I don’t like being the same as everybody else so that’s another reason why I‘m saying NO to fast retailing. I love a Victorian dress with an oversized blazer – mixing antiquity with a flash of modernity, a touch of masculinity with a pinch of femininity, adding something androgynous to it – that’s just my style. If I got married again, I would wear a tuxedo.
Would you be more inclined to purchase from a brand that was higher quality / more expensive but 100% sustainable and ethical? Yes of course if I was going to purchase an investment piece – that would be a contributing factor. I am vintage addicted, so I don’t put a lot of money into new clothes –but I see and understand the need for new sustainable brands, buying, wearing and selling vintage is a passion. It doesn’t pay – that is why you really need to be passionate about it, I never follow trends, but vintage always comes back – for example, I went through a phase some years ago of collecting the fannypack / bumbag… vintage Moschino, Sonia Rykiel, Kenzo etc… I was constantly criticised for wearing them, and now you see all the top brands reintroducing them and they have become a streetwear trend.”
You’re very selective about the new brands you purchase or wear and showcase to your following – we have noticed you wearing ‘Delalle’ eyewear – do you remember what drew you to that brand or what you liked about them? I don’t remember if I discovered the brand in an agency or in a showroom or if they had reached out to me personally from the beginning, but anyway, I just love the designs, they’re so powerful, they are WOW! It’s the eyewear that stands out from the crowd. I couldn’t say no to them, they are so funky and cool.”
As our interview came to a close, we discussed Georgiana’s next potential career moves and future developments across a wide array of industries – cinema, costume design, vintage selling, antiquities and many more – after a difficult year this superwoman has truly come out on top and I look forward to our next interview – who knows in what industry that will be, but I wish her every success in whatever path she chooses to take. Interview by Victoria G. L. Brunton in Paris – exclusively for Eyestylist.com – find Delalle sunglasses at www.de-lalle.com