Swarovski eyewear
The first thought that usually pops to mind with Swarovski is their legend of shimmering crystals transformed into beautiful jewellery. Finely cut crystals, artisanal craftsmanship and innovative design are all part of the Swarovski history, that began in 1895. However, this is just one aspect of the Austrian based company.
I attended a Press Day in London for Swarovski, where they unveiled their new eyewear styles for 2011, and I was able to view, and try on their exquisite collection of eyewear that truly sparkles. The company’s “Swanflower” motif – a delicate swan shaped to form a flower – is integrated into the designs. Among my favourites is the model Aquarelle, a romantic frame in metal and acetate, with the small “Swanflower” on the edge of the lenses. These ultra-glamorous, precision-made frames are a delight to wear. JG www.swarovski.com
