Design & Inspiration

The architect Jean Nouvel interprets the frame

A glasses line by the award-winning architect, in collaboration with French company Morel

National Museum of Qatar in Doha. Skyscraper ‘La Marseillaise’ in the South of France. The bullet-shaped Torre Glories (formally Agbar), Barcelona. The Louvre Abu Dhabi. Nouvel is the architect behind these and many other buildings of international significance, and has become revered for his work worldwide – his experimental attitude goes hand in hand with a fascination for design innovation, contrasts in light and shadow, and colour and transparent effects.  And now the architect has turned for the first time to glasses, collaborating on a capsule collection with the historic French company Morel and creating designs that prioritise simplicity and a clean and minimal look. Above: essential elements such as structure, material and lines create a visual aesthetic, both in eyewear and in architecture: girl wears the panto as interpreted by Nouvel – model 90009C

Morel by Jean Nouvel: model 90009C in crystal

“I am not a designer but an architect who designs. I call my objects my small architectures. With these glasses, I wanted to be confronted with archetypes. I wanted to develop the glasses type around great simplicity. I immediately had two circles and a horizontal in mind…” Jean Nouvel

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MOREL par Jean Nouvel
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Key elements of the architect’s spectacle designs are the perfectly round circles, polished edges, and attention on the horizontal lines and how they play out for the human face. Continuity is a considered factor to harmonise the front with the temples, an important detail which lends the frames a strong and eloquent architectural style.

Morel by Jean Nouvel model 90009C in red
A clear architectural style: Morel by architect Jean Nouvel: 90008C in titanium

The collection includes acetate models and fine titanium frames, materials selected for their comfort and functionality as well as their quality and powerful aesthetic. Acetate allows for a play on depth and colour, while the titanium gives a comfortable lightweight fit and creates a special finesse in the construction of the frame. Providing absolute versatility each optical shape – round or panto – selected as an architectural ‘icon’ –  is available in a corresponding sunglass fitted with CR39 polarized lenses with an anti-reflective blue interior. Find out more about Morel on Eyestylist by clicking on the link: https://www.eyestylist.com/2019/06/morel-collection-1880/ To see the full MOREL by Jean Nouvel collection visit www.morel-france.com

Diffuser Tokyo: from passion to product

Accessories and lifestyle brand from Japan continues to present a wide array of fresh concepts which are both functional and quietly stylish

An expanding accessories label rooted in Japanese tradition, Diffuser Tokyo’s founder Masaki Hirose has a love for tradition and craftsmanship in his home country of Japan where he continues to develop what has become one of eyewear’s most distinctive labels for exclusive optical accessories. Products include leather cases and cords, as well as stunning items for presentation and display, created by hand in the Japanese capital using carefully sourced materials including luxurious leathers and silver. Above: frame cord and bracelets by Diffuser Tokyo – designed as a perfect match for high quality eyewear, for men and women

Diffuser Tokyo: leather cords featuring branding in golden lettering

The array of products by Diffuser take into account qualities such as practicality and efficiency as designs that can be worn and used to hold glasses, but also open a new opportunity for a more stylish luxury leaning suited to the finest eyewear products – something that has long been required as an opportune purchase for the customers of the best eyewear stores particularly.

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Diffuser Tokyo: an eyewear ‘pouch’ to wear around the neck

A simple quite discreet eyewear carrier to wear around the neck is among our favourite styles for the S/S season, produced in fine leather with the familiar gold “Diffuser” branding. The designs include a variety of colours and patterns including a new croc embossed leather.

About the brand: DIFFUSER TOKYO is an eyewear accessory brand that launched in autumn 2012. Masaki Hirose, who has worked on domestic sales of a leading global eyewear brand, formed a team of colleagues who were playing an active role at various major department store outlets and Tokyo Collection Brand. They design together by using their extensive experience in the Japanese and international markets and have rolled out their beautiful products around the world, to fashion and concept stores as well as independent optical retailers. For more information and to purchase online visit https://diffuser-tokyo.com

Emerging creative label: VADA Eyes from Texas

Sunglasses insights: Katie Caplener’s eyewear is fresh, striking and beautifully presented

From an all female team of makers in Austin, Texas, the jewellery brand VADA launches a new line of sunglasses – TOKIO, TEXAS Collection II – produced in fine materials and responsibly sourced, conjuring up some imaginative references – from ancient art to modern dance, neoclassicism to New Wave. The evocative sunglass collection – highlighted in Eyestylist’s sunglasses trend bulletin this month – www.eyestylist.com/eyestylist-trend-bulletin-issue-3/ – and among our favourite finds so far in 2021 – is part of the first wave of stylish Japanese made frames from the brand which is best known for its fine intricate handmade jewelry. Above: the new and awesome campaign from VADA, TOKIO TEXAS : KAUBŌI TOKIO CICADA – VADA frames are designed in Austin, Texas and handmade in Japan – Campaign photography by Kaiman Kazazian

VADA Eyes: in the foreground, the oversized Cicada Garnet sunglasses – a “butterfly square” – and an ode to jewellery designer Elsa Peretti

The new models include the dramatic oversized Cicada Garnet, a frame name that references the insect native to Texas and Japan, and created in reverence to Elsa Peretti’s personal eyewear from which the model “takes some of its shapely cues.” The styles typically feature 8mm organic cellulose acetate, 18K gold plated metal details, and a monogram rivet for a VADA custom chain retainer attachment.

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Götti Switzerland
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OGI Eyewear
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About the brand: Founded in 2013, VADA specialises in fine jewelry as well as highly curated vintage and antique collections. VADA Eyes is the latest chapter in the brand’s story, launched in Spring 2020 with imaginatively styled frames in cellulose acetate, and featuring hand-wrought metal adornments and custom rivets to hold branded decorative gold chains. The frames are currently available to purchase in the brand’s online boutique and at specialist optical retailers including the highly esteemed Black Optical (www.blackoptical.com) in Dallas, USA. To find out more about VADA, visit www.vadajewelry.com

New Acetate Sunglasses: Viveur Eyewear, made in Italy

Viveur’s S/S collection expands with new and stylish everyday frames, made in Italy

The independent brand Viveur Eyewear, known for its Italian made metal glasses and sunglasses has extended its collection with new Mazzucchelli acetate sunglasses – characterised by a style-driven, vintage inspired elegance. Viveur’s commitment to well designed product and refined manufacture comes through in these designs, which are ideal for everyday wear, while delivering on quality at a well-judged accessible price. Above: Montecarlo by Viveur Eyewear – featured this month in the Eyestylist TREND feature – https://www.eyestylist.com/eyestylist-trend-bulletin-issue-3/

Made in Italy: Montecarlo by Viveur Eyewear  in Beige – available online at 188 euros

The Montecarlo style by Viveur is one of several chic styles in this line – fitted with category 2 anti-glare sun lenses. Frames which offer the same lens and frame tint represent a sophisticated trend in sunwear which is inspired by the past – often playing with transparency and crystal colorations. The Montecarlo is offered in three colours including beige with the matching lens tone (pictured), black with black lenses and dark havana with a contrasting light green lens. The style also features a retro-inspired metal temple core, a detail which is visible in the colour variation above.

Viveur Eyewear: model Nizza
Viveur Eyewear: model Nizza is a narrow street-style inspired shape informed by the trendy styles of the 1990s

One of our recommended styles for Spring/Summer, the Nizza has a fresh, youthful appeal in colours that are timeless and easy to wear. Choose from black with a blue graduated lens tone, dark havana with brown lenses and a very chic rose with pink flash lens.

Götti Switzerland
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MOREL par Jean Nouvel

About Viveur Eyewear: the brand was founded in Pavia, Italy in 2015 by Carlo Opice, CEO. Sourcing high quality frame materials and lenses with protective qualities as well as special tones and graduated effects, Viveur has achieved success at retail and online with its unpretentious quality design and reflection of a style that is dedicated to the pleasures of life! Viveur first appeared on Eyestylist in 2017 – to see more about the brand on Eyestylist visit www.eyestylist.com/2019/03/trends-metal-rim-tinted-lens/

Visit Viveur Eyewear and shop online at  https://en.viveureyewear.com

Sunglasses trends SS21 on our radar

Eyestylist TREND bulletin cover frame: a white retro beauty by LAPIMA, Brazil

Sunglasses trends are always inspiring and this year our imaginations have been caught by the most luxurious design direction and exciting new bright colours that lift the spirits. Highlighted in the sunglasses TREND bulletin several different directions in the independent collections were a focal point in a season that offers a wide choice of cool styles, immaculate design details and pick-me-up colours with which to fall in love. In 2021, the most striking hues are bright, bold and beautifully flattering for the face, not forgetting a palette of pretty pastel shades – for lenses as well as frames they might match. While the oversized shapes are stealing the space in the press, vintage-inspired designs are totally on trend, whatever the dimensions, with refreshed versions of cat eyes and narrow frames, as well as eccentric shapes or asymmetrics adding to the creative mix. Above: model Nina in natural white vintage – off white acetate with yellow lenseswww.lapima.com

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Götti Switzerland
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To see what’s new, we’re delighted to extend our sunglasses content through Issuu…click on the thumbnail to read our insights and forecasts for what’s hot for the season of 2021 and beyond : www.eyestylist.com/eyestylist-trend-bulletin-issue-3/