Eyestylist.com offers an independent human-written perspective on current eyewear design in the luxury and creative segment of the business – written by highly regarded journalists in the business. The site is the culmination of many years spent researching eyewear design, its evolution and the creative techniques used today for the production of quality frames and sunglasses. It is headed by the eyewear expert, Clodagh Norton, who has been working in the business since 1999.
The goal is always to share the diversity and uniqueness of the many independent labels now specialising in frame design, with detailed reviews of individual styles – both in the optical and sunglass categories. The site also uncovers new entries in the market, remarkable, less well known designers, luxury players and start-ups with innovations and new design ideas for the future. It also presents other accessories with the same artisan focus and quality drive.
For each design or brand reviewed the journalists comsider areas such as technological innovation, surface decoration, artisan production techniques and craftsmanship and provenance, as well as the materials, shapes and colours that define each product, plus the unusual and the unique. Eyestylist is passionate about simplicity and functionality – but also innovation and designers who consistently innovate and create new directions for the business. Our experts look for special design attributes, intrigue, and creativity in eyewear, as well as following trends, design themes, eyewear boutiques and new inspirations that represents eyewear design today – and for the future.
The Eyestylist site is followed by eyewear enthusiasts across the world and is, after 15 years, the most well documented archive of independent eyewear directions online going forward.
Note: any form of reproduction of articles and posts on www.eyestylist.com is prohibited without the prior permission of the Owner, Clodagh Norton.
Update on 1st January 2026: All written content on the Eyestylist website is written and edited by humans without the use of any generative AI and reflects the journalists’ independent work and professional judgement. Any imagery used is provided by the label or company in question and we cannot provide individual disclaimers on their images and whether or not they have used AI for photographic creation, editing or manipulation. We are however doing our utmost to avoid featuring AI generated imagery that does not offer a realistic view of real products and their actual quality and details.