Mido 2011, Milan

An Oasis of Fabulous Frames

Innovation, creativity, superb  shapes and a cornucopia of colour were all part of the MIDO scene, the Italian eyewear exhibition.  Clodagh and I scurried from designer to designer, delighting in why eyewear is such a sought after accessory.  Cat eye shapes dominate, from flirty models like Salt’s Annabel (www.saltoptics.com), to Tom Ford’s glamorously dramatic sunglass interpretation, see above (www.tomford.com).

Look
Rewind
J.F.Rey 40 Years
MIDO
5-7 March LOFT NYC
MOREL
OGI Eyewear
Paloceras
IYI YOU MAWO
TVR True Vintage Revival
SILMO Paris
Blackfin
DIFFUSER Tokyo
OTIS Eyewear
Götti Switzerland
JISCO
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Article One
SALT.
ERKERS
100% Optical 28 FEB - 2 MAR 2026, Excel London
LAMARCA EYEWEAR
Annabel by Salt Optics

As spring moves into summer, perfectly round little shapes will be apparent in ophthalmic frames, while bold and striking designs continue to feature in sunglasses.  The aviator is revamped in flattering variations for men and women, particularly at Tod’s Eyewear.  White frames are a big style statement, perfect for sunny, summery beaches and holiday playgrounds. Crystal frames are also prominent, while vivid colours provide the wow factor. The fabulous desert colours of Palm Springs, California inspire Robert Marc.  So watch this space as we bring you continuous updates from this international salon, with news when these exciting collections will be in the shops. JG