Bubble London, the kid’s fashion show

Children’s fashion and design from every corner of the world

This is a great show for kid’s fashion, inspiring and always very friendly. The mix of fashion, accessories and design and homeware includes some of the most interesting international and home-grown labels for infants and children. I have put together a few of the beautiful things that caught my eye, and some of the labels have provided me with some wonderful images to share with you. First, and pictured above, is Folk & Flora stationary by Norwegian label Darling Clementine, which of course I had to bring up, for its little spectacle motif; I love the 50s illustrative mood of this design and i’ve seen they do a print of it too (available at www.darlingclementine.no).Other products include pretty notebooks, cushions and tea trays.

Eyestylist favourite Zoobug exhibited at the show for the first time, with its main collection (boy wearing wayfarer in black below) and new Official London 2012 sunglass collection for 0-12s (produced under licence), featuring models which promise to be iconic must-have accessories for the London Olympics. www.zoobug.com

Zoobug

Kid’s fashion labels that set the mood for 2012 included Jessie and James, a label that underlines high quality British manufacturing. I liked the nautical dresses and their eye-catching imagery, also on show at www.jessieandjames.co.uk

Jessie and James

At very cute label Tootsa MacGinty, the emphasis was on colourful, hard-wearing unisex clothing – I was really impressed by the practicality and long-lasting qualities of these cleverly designed clothes which can be passed down to siblings or friends, both the girls and the boys!

LOFT NYC - chelsea industrial chelsea factory march 13-15 New York
OGI Eyewear
Blackfin
JISCO
Look
ERKERS
OTIS Eyewear
MOREL
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LAMARCA EYEWEAR
TVR True Vintage Revival
Suitto Sybarite
DIFFUSER Tokyo
Götti Switzerland
Res Rei
EOE
IYI YOU MAWO
J.F. REY
Tootsa MacGinty

Another favourite for me was Zee & Zo, a swimwear label from the Netherlands. Their girls’ collection brims with pretty colours and super teeny-tiny prints and their boys surfer shorts are everything a boy of 6 or 7 plus would consider cool and fun to wear. www.zee-zo.com

General trends in kid’s clothing such as ‘green’ or recycled fabrics, vintage design inspirations, cute motifs and vibrant colour and fabric combinations are looking exciting for next S/S, judging by this show. I have just mentioned  a few favourites in passing, I hope to find out more about some of the great collections for little ones that exhibit annually at Bubble, in the weeks and months ahead. CN

www.bubblelondon.com