September 2011

1st September 2011 Lafont Eyewear always find the best locations.  For their fifth boutique in Paris, they have chosen the area known as Passy, in the 16th arrondissement.  The area has an intriguing history, as Philadelphian Benjamin Franklin, the first U.S. Ambassador to France, lived in Passy from 1777 to 1785.  At that time, Passy was a village in the suburb of Paris, and Franklin a beloved resident. Nowadays, Passy is an eclectic mix of foreign embassies, beautiful apartment buildings and great shopping.  Franklin, who wore glasses, would be delighted to find Lafont’s newest two-level boutique, in a classical French building, decked out in the company’s signature colours of rich hunter green and aubergine.

Their diverse collections of ophthalmic eyewear and sunglasses for men and women are elegantly presented in wood and glass armoires, and on customized shelves, from which customers can try on their favourite styles. The first floor is devoted to frames for youngsters.  Lafont eyewear designs have superb kid appeal, and the collection of antique toys grabs attention too – for children and adults. You can always count on superb service at Lafont – not just when purchasing your frames – after sales care is attentive and friendly.  This boutique is a little gem for true French eyewear – designed in France, made in France. JG www.lafont.com