Luca Gnecchi Ruscone, L.G.R. Sunglasses, Rome
8th February 2012 “Designing for men is easier for me, because I think of what I would like to wear. Usually, I tend towards designs that are strong, subtle, elegant, aggressive, classic, adventurous, and sometimes avant-garde. When I know what I am looking for, a men’s model can take me three minutes to design. Men are becoming more and more interested in fashion. I think that their interest is also very careful and selective about quality and exclusivity.
Men are as interested in vintage as women, because the joy of wearing a dream or attitude from the past is attractive to men as well. Men like to stay classic, they tend to dare less than women. However, men are very detail oriented, and play close attention to the overall finish. My personal favourite for men’s clothing is the Milan tailor Caraceni.” www.lgr-sunglasses.com JG