8th May 2012 Yesterday we featured an interview with Anna Zaboeva of Pleasemachine, and as a fan of recycling herself, she mentioned the Australian brand, Holloway Eyewear, which we have explored a little further. Based in Brisbane, Holloway is one of a new generation of labels focusing on sustainable production and recycled materials…others include the Eco line by Modo, and one of my favourites in this genre, the Catalan label, Vuerich B.
Reclaimed materials used by Holloway include anything from old skate boards to guitars. Founders Raffaele Persichetti and Martin Gordon Brown are committed to ecological awareness and manufacture that respects the environment, designing frames that are in tune with these values, whilst being trendy and desirable as fashion products.
Raffaele Persichetti: “We seek to maintain our existence with a better understanding of our impact and always act purposefully with tomorrow in mind. Our material capabilities are growing rapidly, and we’re getting into scavaging from hard industries like metals and stone. We’ve finished prototypes of the snowboard range and are playing round more with finishing in natural pigments and stains which are really changing the end product.”
For more details on Holloway Eyewear in Australia, visit www.hollowayeyewear.com.au