20th June 2012 Our friends at Silver Lining Pictures, a boutique production company shooting in South Africa and Malta, are located in Cape Town close to the well-known optical store, The Oculus. Executive producer Renier Ridgeway – above, wearing Italian label L.G.R.’s Cape Town sunglasses (aptly named!) – arranged a shoot there, exclusively for Eyestylist, and here are the fabulous results.
Renier Ridgeway, Executive Producer: “This is a great find. As a producer I am often out on location and I wear sunglasses religiously. The collections here are well beyond the norm, and I like that they have names that I have not heard of. Our work is in advertising, both tv and stills. We represent a roster of international directors covering the spectrum from comedy to high-end beauty and more, as well as some incredible photographers – Marguerite Oelofse, Christoph Musiol, Jesse Leigh Elford, Max Mogale and Richard Keppel Smith, shooting all around the world.
Optometrist Pieter Steyn, The Oculus: “I have been wearing specs since I was 7 and I’ve always found it quite daunting that you have to compromise on your own personal aesthetic when choosing frames in a traditional eyewear store. The concept for The Oculus was born out of that need to provide a funky, relaxing, stylish, non-clinical environment to make the choice easier. I believe that your eyewear contributes more towards your personal style than any other item you own.
I love handcrafted eyewear. We stock Rolf wooden spectacles, Anne et Valentin, l.a. Eyeworks, L.G.R., Thierry Lasry, Mykita, Isson and RVS by V., one of my favourites. I am always on the look out for fresh, high-quality eyewear labels. For bespoke and couture eyewear, we have TD Tom Davies.” www.theoculus.co.za CN
The Oculus, Showroom 4, The Hudson, Cnr of Strand & Hudson Str, De Waterkant, Cape Town, South Africa
Photography for Eyestylist.com by Silver Lining Pictures. For more information, visit www.silverliningpictures.tv