Danish Royal Couple Attend Hong Kong Show
15th January 2013 His Royal Highness Crown Prince Frederik and her Royal Highness Crown Princess Mary of Denmark (above) visited Hong Kong and Beijing to experience how Danish design is thriving in the Chinese Market. CEO Henrik Lindberg (far right) and Marketing Director Peter Warrer (far left) proudly showed their Royal Highnesses the newest Lindberg Eyewear Collection.
In honour of the royal visit, Lindberg hosted a fabulous fashion event (above) in collaboration with Kopenhagen Fur and House of Amber – two Danish designer brands that are very successful in the Chinese market. Four hundred VIP guests from China visited the Danish Embassy in Beijing to attend an open sky fashion show, a Christmas tree charity auction, and a gala dinner in the presence of royalty. The temperatures plummeted to minus 11 degrees in the embassy courtyard, so the models were fortunate to be wearing fur coats! To ward off the winter freeze, guests enjoyed a cup of the traditional, warm Danish drink “Glogg”.
CEO Henrik Lindberg told Eyestylist: “Frames are more visible than before, and fashion is a bigger and bigger issue. You can wear our frames from twenty years ago, and they are totally modern – they never go out of style. What opportunity the world gives us!” The exciting events in China successfully illustrate Lindberg’s strong eyewear presence in the global marketplace. www.lindberg.com JG
