| Eyestylist 22nd June 2013

James Long and Lunettes Kollektion

London Collections: Men

22nd June 2013 Eyestylist is always supportive of independent label collaborations and here is one notable one that has been happening this week at the London Collections: Men (LCM). It’s a link up between Berlin’s Lunettes Kollektion and the young British menswear designer, James Long.

This is not the first collaborative project for Lunettes Kollektion, who have a strong, well-established link with the fashion industry.

According to Long, the Lunettes brand has the right synergy with his latest “Beyond the Velodrome” collection for SS 14. “The fabrication and design detailing of Lunettes Kollektion is really interesting, clever and modern,” he explains. “We thought working with Lunettes would be a great addition to the SS14 collection.”

James Long Featuring Lunettes Kollektion Collab Sunglasses
Lunettes Kollektion James Long sunglasses at LCM this week

Appearing in London was the “dandified” circular Flaneur style, with Long’s new colour coding, in white, green, red and blue, paired with classic and much praised frame colours of toffee and incense. The styles coordinated with Long’s cycling-inspired blocked colours, powerful stripes and super, carefully played out details.

Le Flaneur, Lunettes Kollektion with James Long
Le Flaneur Lunettes Kollektion with James Long

For more information and pictures of James Long’s SS14 show visit: http://www.londonfashionweek.co.uk/designers_profile.aspx?DesignerID=1294

www.lunettes-kollektion.com CN

Catwalk images provided by James Long and Lunettes Kollektion.