Innovation in Innsbruck

ROLF Eco-Friendly Boutique

1st December 2013 When I arrived at the Innsbruck train station, I was gallantly whisked off with Bernie Wolf to visit the new boutique – Wolf Meister Optik – owned by his brother Stefan. After only a few years in the business, the Wolf family are already an Austrian eyewear legacy – Roland, Bernie and Christian form part of The Rolf Team in The Tyrol, and Stefan is an optician. Earlier this year, he opened this smart little shop in Innsbruck. The location is a rejuvenated area that is enjoying a renaissance with chic shops, galleries, restaurants and cafés. The neighbourhood is drawing clients who appreciate quality and individualism – and for Stefan’s shop – customers who appreciate finely crafted frames.

Stefan’s concept for the boutique is to present “la crème de la crème” of eyewear, and he features Jérémy Tarian, L.G.R., Persol, Silhouette, and of course, Rolf Spectacles winning designs, plus others.  An eco-friendly atmosphere prevails with the décor in lovely natural woods. Many of the display items have been made and polished by the family. The “eye catcher” is an antique cabinet from the 1950’s, with multiple individual drawers – perfect for holding frames – practical and unique. JG