New! Iris by Cruz Oculista, Portugal

28th December 2013 Eyestylist is delighted that Joao Cruz of Cruz Oculista contacted us this month to introduce an exciting new retail space in historic Coimbra, Portugal – a city with a glorious past, a unique fado and one of Europe’s earliest universities, founded in 1290. Iris by Cruz Oculista is a concept store developed by Ipotz Studio. Inspired by the original design of the historic facade in a street called Ferreira Borges, the shop space – inside and out – creates the illusion of a jewellery box, and houses some carefully chosen alternative eyewear brands from across the globe, among them, Claire Goldsmith, l.a. eyeworks, Kuboraum and Mykita.

The window was sculpted by artist Fernando Coimbra Lardosa, and transforms a simple retail window into an art gallery where frames are displayed at a single level. Immediately attracting attention from the street, this is a store for eyewear connoisseurs and fans of unusual brands offering originality, quality and striking achievements in design and is set to be a new reference for luxury optics in Portugal.

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Interior, Iris by Cruz Oculista

Already a hit at Eyestylist, we just wish we were on our way to Coimbra to step inside this little design haven for eyewear connoisseurs! We hope to soon. See more at http://irisbycruzoculista.com/ CN