Rotary No. 50

Padma Image Eyewear Design

New blood from Japan….We have our eye on Japan and a group of rising young designers who focus on specialist artisan production and innovative small collections.  I have been following Padma Image for a few months as their designs are available in a large number of Japanese optical stores including ‘eyewearshop’ (Asahikawa City) and The Glasses (Imabari-city) . Created by 28 year old Yuuki Hasui the collection is only available in Japan for the moment, but the designer tells Eyestylist he expects to launch in Europe and the US shortly. Made in Kagawa Prefecture, ‘Padma’ means lotus in Sanskrit and it is the designer’s nickname. “My aim is to create glasses that are comfortable but with something unique, with a certain fashion appeal that is right for today.” Hasui uses vintage acetate he found in a factory in Fukui for its smooth and beautiful features. The elegant handmade shapes and shiny finish are very attractive yet understated. We are watching this label for the future and we have spied some wonderful shapes that are innovative and eye-catching for the eyewear connoisseur. CN

Götti Switzerland