What’s New!
13th February 2015 100% Optical was the place to be last weekend to see exciting eyewear from global brands. Here are several innovative designs that celebrate spring/summer with style and distinction. Orgreen is fascinated with film and their new campaign echoes the subtle nuances and sensual style of Film Noir and French New Wave. The stars in this dramatic interlude include Nikolaj Hubbe (above right) the Artistic Director of the Royal Danish Ballet, wearing Balthazer, suave, strong sunglasses in titanium. Hubbe’s lovely female co-star is actress Katharina Damm, (above left) wearing Orgreen’s voluminous round sunglasses in titanium and beta-titanium. www.orgreenoptics.com
Oversized with fun and a distinct retro look emphasizes John by SALT Optics. Volume is paramount for sunglasses, which John provides along with vintage and modern cool. The striking Aloha Blue acetate colouration is perfect for summer fashions. www.saltoptics.com
Luminous, see-through frames give a charming illusionary effect, and one design that caught Eyestylist’s attention is Veda, designed by Laura Nicholson at Larke Optics. Combing both vintage and modern characteristics, the sleek frame is handmade in England. www.larkeoptics.com
Elegant, subtle neutrals are a perennial favourite, and Michel Henau in Belgium has deftly merged cocoa and sand acetate with a contemporary look. Trend alert: this season highlights round shapes for both sunglasses and optical designs, so pull out all the fashion stops with a round silhouette! www.michelhenau.com JG
100% Optical will take place again in London on 6th to 8th February 2016. www.100percentoptical.com