Cologne, Germany
1st May 2015 Cologne is the cultural centre of The Rhineland, with numerous and fascinating museums and art galleries. It is also home to an amazing selection of optical shops. Augenweide Optik is an elegant oasis where customers can discover international brands that fosters optical style. “Customers in Cologne love design,” says optician Michael Franzen, “but it must not be loud design; they prefer soft design with no logos. Clients are very reserved and refined, but want the best quality.”
Franzen opened the shop with his business partner Wilfred Wirtz twenty-one years ago, and they have experienced various eyewear evolutions during this time. “We have grown with our customers since we opened, and our clientele is professional men and women who are architects, lawyers, and teachers.” The shop features la crème de la crème of independent labels, including Orgreen, LGR, Lindberg, Götti, Rolf, Face à Face and WOOW, theo, l.a.Eyeworks, and the speciality German brand Wolfgang Katzer. “There are approximately over 300 optical shops in Cologne – I believe it is the most in Europe,” says Franzen, “and the reason for this is probably because there is an excellent School of Optometry here. When students graduate, they want to stay in Cologne, and open their own shop, so the majority of shops are independent.”
Augenweide is one hundred and fifty square meters, so the feeling is delightfully open, airy and welcoming. Beige and cocoa tones, with black floors, and beautiful, warm wood panelling and cabinets further enhance the ambience. Large windows offer the possibility of spacious displays, and during Eyestylist’s visit, the decoration included lavish flower paintings by a local designer, in bright spring colours, along with cheerful flowerpots, and beautiful frames. Discover more at www.augenweide.de JG