A modernist story

RockOptika at the De La Warr

The world-famous modernist De La Warr Pavilion (www.dlwp.com) in Bexhill, England is the setting for an eyewear campaign by British eyewear label, Rockoptika. Creative Director Tom Herrington fulfils his passion for quality eyewear and fashion photography in the new images, which he shot with stylist Philly Piggott and assistant photographer Paul Cocks.

“The campaign is an integral part of my collection and how I believe it should be presented. I was already planning and visualising how it would look when I began to design the frames a year and a half ago. ”


RockOptika – a bijou appearance by Tom Herrington (right)
Maisie Jane Daniels wears model Sinistre / RockOptika

Tom explains: “I love the De La Warr, and it’s just five miles away from RockOptika HQ in St Leonards on the English coast. It’s an exceptional backdrop for a luxury collection which has been created in tune with modernist aesthetics. We are a lucky to have had special access to shoot at this architectural landmark.”



Eyewear: optical model Columbia in crystal / RockOptika

The latest RockOptika collection is influenced by the sweeping curves, stark lines and muted colours of Bexhill’s iconic building. Featuring in the campaign are model Sinistre, a modified round shape with a flattened top –  and Saiph and Vega, each one in keeping with the building’s hard edges and soft contours in a neutral colour palette – crystal, tortoise and classic black –  creating a natural yet striking focus against the De La Warr’s streamlined concrete and steel. For more information about RockOptika frames, visit www.rockoptika.com CN