Moscot’s latest venture is a new store in Soho, London, which opened this month. The first of its kind in Europe, the shop at 37 Beak Street has been designed to replicate the Moscot stores in New York City, with the familiar decor, vintage memorabilia and dark wood fittings, and a range of its well-known vintage-look eyewear, popular with spec-wearing celebrities including Johnny Depp.
We popped in on a busy Xmas shopping afternoon to a warm welcome from the team and managing partner, Mo Webb. Resident ‘Moscot mascot’ Hugo (#MOSCOTMASCOT) was also at home – one of the cutest puppies we’ve met in a while.
As well as three stores in New York City and one in London, Moscot has shops in Tokyo and Seoul. One of the oldest surviving independent labels in eyewear, dating back to 1915, the brand has grown a following globally.
Moscot London, 37 Beak Street, Soho London W1F 9RZ. For details about Moscot, visit www.moscot.com CN