Eyewear Pioneer – Annette Hoffman

With her exceptional ‘eye’ for fashion and eyewear, in nineteen seventy-five, Annette Hoffman opened her boutique in the picturesque area of Montmartre in Paris. At that time, the concept of independent eyewear labels was relatively unknown, and Mme Hoffman was one of the first to support budding designers. Forty years on, independent brands have brought innovation, beauty and amazing designs to eyewear, and Les Créateurs d’Opta continues with their presentation of international independent eyewear creators.

Caroline Abram at Createurs d'Opta 40th Anniversary celebration
Caroline Abram at Createurs d’Opta 40th Anniversary celebration

Celebrations were held recently, and the dynamic Mme Hoffman has taken a step back from the business, and Erik Sudre (both seen above) is now CEO and Opta partner. Sudre commented: “The party was very happy and full of emotion. The theo team attended, including Wim Somers; Pascal Jaulent from Face à Face; Susanne Klemm and Etienne Fredriks from Suzy Glam; and Caroline Abram among others were also with us.”

Etienne Fredriks, Susanne Klemm, Elien Weytjens, Belgium trainee at Les Créateurs d'Opta, Celia Kemedji Opta optician
Etienne Fredriks, Susanne Klemm, Elien Weytjens, Belgium trainee at Les Créateurs d’Opta, Celia Kemedji Opta optician at the anniversary celebrations

Time – and success – has certainly validated Annette Hoffman’s concept for individualist eyewear that continues to grow and flourish, and the charming boutique remains an oasis for the best in independent brands. www.opta-createurs.net JG