Hans Schneider and his daughter Sina gave us a warm welcome in Munich, on a cold snowy evening during the annual eyewear event Opti. Their family-run store, located close to the universities and prestigious art galleries opened at this very same address in October 1970, and, as Hans and his daughter explained, the whole interior, as it was then, has been preserved. “We have only needed to renovate the floor,” explained Sina. “My father had the interior furnished by an “optical” furniture specialist from Hanover (a rarity at that time!), according to his own taste and design brief.”
During the first two years’ of business, Scheider recalled that he sold Zeiss lenses, opera glasses and Rodenstock lenses and spectacles. It wasn’t until 1972 that he added some of the up-and-coming Italian eyewear labels; and as things began to change and the choice in collections grew, Schneider took a selection of fine eyewear designs including the German labels Cazal and Jil Sander – at that time sold directly by the design house itself – and, by the early 80s, Alain Mikli from France.
“Today, with the vast number of collections available, we are still seeking out the innovators and designers that show excellence, quality and detailing. We have selected items that my father and I both identify as individual and of good quality…we are working with brands like Lindberg, Oliver Peoples, PQ and Eyevan from Japan,” says Sina. “I love some of the more underground styles by Activist in Brooklyn. My father has an incredible appreciation of all things that are well made, using traditional techniques, but he is also known for recommending the very individual frames produced with a modern, more daring aesthetic. He has a real eye for which frame will suit a customer, young or old, and true expertise when it comes to finding something different. He’s inspirational.”
Brillen Schneider, Amalienstr. 33/32, 80799 Munich, Germany www.brillen-schneider.de CN