Stuttgart is a central oasis – a welcoming nucleus of palaces; parks; Porsche and Mercedes-Benz Museums; galleries and theatre. The city has its own unique identity, as does the yearly eyewear event that takes place at Motorworld – an expansive venue for unique frame display, and an opportunity to ogle luxurious vintage cars. Die Brillenmesse creates the stage for a two-day event with independent opticians presenting their latest collections. Co-organisers Nathanaël Wenger and Steffen Keil (above image) have long championed independent creators. Photo for Eyestylist by Patrick Müller/Die Brillenmesse All Rights Reserved
As Nath observes: “Independent designers and opticians belong together like the lid on the pot. They also need each other. I can see a clear division between the mass-market with mass-produced products, and niche opticians with beautiful handcrafted frames. You can see this division in fashion, food and many other domains. The positive thing about the Internet is that it also helps our customers to make mature decisions. The level of information is high, and the consumer IS king.
Nath adds: “Consumers want to know more about a brand; it is all about emotion, connection and good feelings. This is why story telling is a key element in the buying process. Being an optician means working with people, and people love entertainment. Craftsmanship and individuality are also becoming more important than it used to be. It takes courage for an optician to focus only on independent eyewear designs, but the results are often positive, and definitely make working more fun.
“It has always been our aim to strengthen independent eyewear designers, and to create a platform where independent opticians can meet them in a relaxed environment. We have to work together, and build awareness for artisan eyewear, and show the world how exciting eyewear can be. In Stuttgart we have interesting newcomers like Carin Eyewear, Düsseldorf Eyewear, Yuichi Toyama, and well established brands with new innovative lines including Andy Wolf, Götti and Orgreen. The Motorworld location is added value, and has proven itself over the past years.”
The variety of independent creators provides selections that are unique and innovative: Blackfin from Italy will unveil their luxurious titanium designs; Adrian Marwitz and his glamorous sunglass and optical frames; minimalist concepts by Andy Wolf Eyewear; the contemporary charms of eyewear by Miamai München; sculptural beauties by Didier Voirol; meticulously crafted designs by Von Arkel in Switzerland; vintage treasures from Lesca; and more! Note the date in your diary – Die Brillenmesse Stuttgart 28th and 29th October at Motorworld. www.diebrillenmesse.de www.motorworld.de JG