HOF Zurich – Eyewear Energised!

Indian summer weather, a unique setting, and splendid eyewear united to make Hall of Frames Zurich 2017 an exciting and informative event. Show coordinators Nathanaël Wenger and Steffen Keil were delighted with the turnout and the upbeat ambience. Wenger commented: “The atmosphere of HOF Zurich was extremely positive for the ninth edition that took place in the Umweltarena in Spreitenbach. The most beautiful autumn weather at a new location warmly welcomed visitors, and over 140 boutiques visited the event.” Top image left to right: Nathanaël Wenger, HOF coordinator; Martha Arenas, Interior designer; Christine Haussener, Eyewear designer; Steffen Keil, HOF coordinator)

Matthias Marpe – Matze Marpe Eyewear and Isabelle Malina – Miamai München

Nath noted several new directions in the latest eyewear designs. “Fine-rimmed metal glasses are in demand, and eyeglasses with filigree and softer shapes. Colours are back, and many collections are bolder than previously introduced. Several brands presented new 3D collections.The Wood trend is firmly established with Dominik Gasser from Lungern, Pascal Nüesch from Chur, and Loris Lunettes. So the ‘young wild ones from Switerland’ were creatively represented. Specs Lab from Zurich exhibited for the first time; a small eyewear manufacturer in Zurich’s Old Town. They produce a series for opticians in acetate and horn. EYETECH, the long-standing marketing partner of Hall of Frames, organised photos that were taken by enthusiastic and professional photographer Gilles Stüssi. The images were then developed in an on site darkroom and given to the customer.”

Newcomers at HOF Zurich left to right: Rico and Marco Rihm – Specs Lab Zurich; Lorenz Richard and Aramis Navarro – Loris Lunetttes

HOF Zurich was also highlighted by well-attended presentations at the Think Tank sessions, as speakers gave educated insights on current topics. Wenger commented: “Martha Arenas demonstrated vividly how to reconstruct a shop or simply decorate a window with simplicity and resourcefulness. For Marcel Zischler sustainability was an issue. He addressed the wide field of employee management, and how employees can be better integrated into a company. Johannes Dillinger talked about the peculiarities and challenges of Carbon eyewear, and Christoph Englehardt  on how an optician himself can become a brand.”

Vintage eyewear collector Christoph Dachi displayed his exciting retro designs

Next year is the 10th anniversary of Hall of Frames Zurich, which will take place in the Papiersaal on 7th and 8th October 2018. This is where HOF Zurich launched, so the show is returning to its original roots. Wenger and Keil noted that an anniversary celebration is in the works – so follow – and stay with us for more news from HOF Zurich! www.hallofframes.ch JG

All photos exclusively for Hall of Frames Zurich/Eyestylist by Gilles Stüssi  All Rights Reserved