Italian flair, charm and charisma envelope the elegant boutique opened by L.G.R founder Luca Gnecchi Ruscone. Located in the prestigious Brera district of Milan, at 36 Corso Garibaldi, the shop features the expressive and stunning creations of the luxury eyewear company. The flagship store’s interior is inspired by the colours and shapes of Ottica Bini, Luca’s grandfather’s emporium in Asmara, Eritrea.
The boutique windows are inspired by neo-Gothic and Venetian shapes, using core materials that include wood and coir – a coconut fibre. This reflects L.G.R.’s distinguished heritage of African adventure combined with Italian elegance. Pale green and blue hues are used throughout the interior space, evoking the Eritrean sky and sea. Giampiero Celani Piendlbach created the beautiful, flowing renderings on the walls exclusively for L.G.R.
“Milan’s international presence and undisputed reputation for luxury and lifestyle makes the city a natural choice for our first store in Italy,” says Gnecchi Ruscone. The entire collection of superbly crafted L.G.R frames – optical and sunglasses – is on display in the new Boutique. Luca Gnecchi Ruscone noted that the opening of the Flagship Milan store is the first step in an expanded retail strategy. For more discoveries about the creative universe at L.G.R visit www.lgrworld.com JG