London’s 100% Optical takes place on 27th to 29th January, and promises an exciting event, celebrating 5 years of success at the city’s ExCel centre. Many different types of eyewear will be showcased during the weekend, with companies travelling from far and wide.
The Austrian company SILHOUETTE will launch the new Alpha Collection to UK opticians, a new addition expanding the Titan Minimal Art range. The Collection introduces a number of distinguished technical highlights, focusing on an architecturally modern design. A striking nose bridge and an updated metallic temple aesthetic, with the choice of a polished or matte finish, combined with a delicate decorative element are also highlighted. New to the range, inspired by recent SS18 trends, is the luxurious brass and rose gold metal surface. www.silhouette.com
LINDBERG’s presence in the UK continues to go from strength to strength and the Danish company will showcase highlights from across its collections for 2018. Watch out for their Sirius Titanium which won the Red Dot Award in 2017. More details at www.lindberg.com
The ‘Be Hot’ shapes in the WOOW Wool collection have light metal fronts and beautiful matching “Argyll” socks on the temples. Be Hot comes in 2 shapes and 6 colour combinations, and celebrates five years of the Woow Eyewear brand. BeHot1 is typically colourful and upbeat in a line that brings a youthful energy to eyewear! Woow is part of Design Eyewear Group and can be found at their stand at 100%. www.wooweyewear.com
Gotti Switzerland offers a diverse collection of smart, minimal eyewear including 3d printed luxury styles (DIMENSION), a lightweight trendy rimless collection (Perspective) and design classics in titanium and buffalo horn. The new DIMENSION frames offer the ultimate in personalised 3d printed eyewear – with a touch of bold colour! www.gotti.ch
EYESHAKER, an Austrian company who first launched their cleaning product in 2017, will also exhibit in London for the first time. This product is a brilliantly simple way to thoroughly clean away dust, makeup, sweat or finger prints, and keeps frames and lenses looking smart and stylish. A must-have for the optical practice. Try the product out at the Eyeshaker booth or visit www.eyeshaker.at
The Soul Collection by Andy Wolf offers classic design with trend-led nuances of colour and design. Model Amira is the ultimate round style with a unique narrow metal bridge and bold canary yellow colour choice. Find more classic tones and brights in the Soul Collection at 100% and on www.andy-wolf.com
100% Optical will showcase a range of independent labels in 2018 including the following brands: Andy Wolf, Booth & Bruce, Cazal, Dandy’s, Eyeshaker, Francis Klein, Gotti Switzerland, Kirk & Kirk, Neubau, Savile Row, MODO, Markus T, Tavat and Silhouette. For more information visit www.100percentoptical.com CN