100% Optical: welcome to ExCel London

The 100% Optical fair takes place in London this weekend. Several new exhibitors were announced in the last week, including Blackfin from Italy, David Green from South Africa and Hemp Eyewear from Scotland… as well as the iconic brand l.a. Eyeworks, from California!

Blackfin will bring its state-of-the-art titanium collection, recently updated with new colours and elegant layered silhouettes that play with colour contrasts and a spectacular frame-on-frame effect. Above: Blackfin is known for its expertise in titanium production. The frame pictured is the award-winning ARC BF822. www.blackfin.eu

Ferris by l.a. Eyeworks

Also confirmed this week is the very latest collection from l.a. Eyeworks. The Los Angeles company has long had a successful presence in the UK at stores that include Jones and Co. (Manchester), Frames in the Lanes (Brighton) and Grey St Optician (Newcastle). Style highlights include colour expertise and characterful shapes: in cateye model Ferris the bespoke lens inserts create dynamic interplays of colour and pattern. Visit their stand and look at their new season colours at www.laeyeworks.com

TAVAT “Tactile”

Tavat Eyewear, famous for the SoupCan design, returns to 100% from their HQ in Italy, to unveil the “Tactile” models in London, designs which focus on a timeless, tasteful aesthetic whilst offering the ultimate in functionality and design precision. The four new acetate shapes have a 3-step minimal hinge design and unusual pin-stripe laser treatment, forming a pattern inspired by the design of Italy’s famous ‘Riva’ boat. Find out more at www.tavateyewear.com

100% takes place at ExCel in London from 27th to 29th January. For more details and a list of the final confirmed exhibitors visit www.100percentoptical.com. We wish everyone an excellent visit to London! CN