#cfw: Ørgreen’s 3d printed frames

Copenhagen Fashion Week is underway, and as always, the Danish brand Ørgreen has something special to show. Its new 3d printed collection with Yuniku is presented in a spectacular design window by GamFratesi at the flagship store in Store Regnegade 1, a street that boasts some of the city’s most fashionable shopping destinations.

A unique installation for Copenhagen Fashion Week

Drawing attention to the exclusive customised collection which currently has 12 models in six colours, the GamFratesi installation takes inspiration from Pablo Picasso’s diverse and eclectic approach to portraiture, never rendering one face in the same way. The accentuated quirks of Picasso’s portraits—evident in the portrayal of his muses Dora Maar, Olga Khokhlova, and his daughter, May—work to celebrate the diversity amongst people: their unique shape, size, and spirit.

The installation at Ørgreen : inspired by Picasso, designed by GamFratesi

The partnership between Ørgreen and Yuniku is an extension of Ørgreen’s desire to provide diverse product range choices for a wider spectrum of consumers, always with respect to a Nordic aesthetic, and with an eye for the newest technological innovation.

Meaning “unique” in Japanese, Yuniku celebrates the uniqueness of the human face with a special scanner that measures facial features. By taking the lifestyle of the consumer into account, lenses are individually designed while the frame is 3D printed around the individual’s visual needs, all in all matching vision, face and personal styling. More details at www.orgreenoptics.com CN