“Sometimes you need to get away from it all to make peace with reality”
Looking beyond. Always. This is Blackfin’s inspirational vision for life and eyewear. Now they take a new path: the search for the self, and looking at the world in new ways with open eyes – in their new campaign – Spiritual Renaissance. Blackfin then expresses these discoveries with unique eyewear creations. To capture a natural backdrop that reflects the inner journey, the Italian brand chose the contrasting topography of Lanzarote – both magnificent and magical – with its ragged cliffs, lava rocks, desert wilderness and rolling ocean waves. (Top image: Brighton – Spiritual Renaissance by Blackfin)
Blackfin embarked on this campaign as a way to look into its company values; with the refusal to reject all that is standardised; striving for excellence; and never accepting conventional definitions. The frame designs – stunningly photographed by Giovanni De Sandre – visually illustrate the raw, rugged beauty of Lanzarote. The natural setting with its prolific extremes is effortlessly and simply transformed into eyewear that is totally streamlined, and unrestricted from all that is superfluous. Crafted from the purest titanium in Blackfin’s studios, the frames are superbly lightweight, yet strong and durable – just one of the attributes of premium, quality titanium. Sunglasses and optical styles demonstrate the versatility of titanium, with dramatic frame shapes that portray quiet luxury and sophistication.
Nicola Del Din,, CEO of Blackfin stated: “In 2018, keeping faith with our pay-off ‘Looking beyond. Always’ we want to look beyond from a more inner, almost spiritual point of view. In recent years, the world has forgotten many essential ethical values, which it is trying to rediscover with considerable difficulty…in some cases, in a completely unnatural way. Blackfin has never lost those values, nor has it ever betrayed them. With the new campaign, we want to emphasise the importance of a general return to the true essence of things.” www.blackfin.eu JG