Lovely Waste: Milan Design Week

WooClass – the small design focused eyewear label from near Florence was one of the highlights at Lovely Waste, Milan Design Week 2018 – a pilot project from Source, the Italian Design and Networking Agency. The project is the first in a series of events focusing on circular economy strategy, sustainability (product development  and production) and technology. The exhibition focuses on the development of design concepts using production waste, by three product designers: Alberto Ghirarello, Filippo Protasoni and Sebastian Tonelli. Above: Sebastiano Tonelli’s NOVO.

“We put the scraps of our production on the table…to stimulate the designers into working on a different type of process or product…” WooClass

NO LENSES by Alberto Ghirardello

The three designers interpreted, according to their own way of designing, in accordance with the production processes of WooClass, the re-use of the waste materials, suggesting different ways to optimize the production process and / or to make use of the material intended for waste.

Work in progress : MAKI VIEW by Filippo Protasoni
MAKI VIEW by Filippo Protasoni

What emerged is a twofold development: the creation of new accessory products and new ways to experiment with the re-use of waste in the production cycle using it as a new material from which the frames could be cut. For further information, visit WooClass: www.wooclass.com CN