True to its city’s exceptional focus on design, eyewear brand ic! berlin takes fashionable eyewear to exciting heights, and its flagship store is no exception. Located just next to Berlin’s state-of-the-art ADIDAS and close to its original place of birth in Max Beer Strasse, today the company’s retail HQ in Munzstrasse (Mitte) offers a wide selection of eyewear possibilities, highlighting the most comprehensive collection of ic! frames (over 500!) alongside limited editions and vintage collectibles.
Browsing is worthwhile and will allow a peak at the very latest designs and colourways that have just launched at the international eyewear fairs. Staff are on hand to explain the new colours, designs and materials with a special knowledge of the innovative state-of-the-art screwless eyewear for which the Berlin company has become known worldwide.
The industrial, gallery-like interior reflects style and design attitude, with details such as art works and floral displays that are immediately welcoming. At the back of the space is an area for high-tech eye testing, and should you have a creative streak, there is an option to design your own sunglasses choosing from an almost infinite number of frame and lens colour combinations. This service is unique to the shop and one that offers a particularly mind-blowing opportunity for combining frame and lens colours according to personal preferences.
ic! berlin brillen GmbH is a German company which designs and produces high-end, handcrafted eyewear in Berlin, and distributes it worldwide. The company was founded in 1996 by Ralph Anderl.
Munzstrasse 5, 10178 Berlin – www.ic-berlin.de CN