Ørgreen is preparing the launch of its second Quantum collection, a high-tech minimal eyewear range that unites state-of-the-art eyewear materials and a unique hinge design (see https://www.eyestylist.com/2017/09/silmo-2017-one-week-go/ ) – the subject of much curiosity in the world of optics.
Consisting of 12 designs for men and women, the second Collection extends what the brand describes as “the preoccupation with contemporary urban identity, characterized by constant movement, freedom, and self-determination” with focus on the extra matte Polyamide fronts paired with titanium, and a new range of hues with a distinct yet understated direction.
Eyestylist asked Head of Design Tobias Wandrup to comment on what differentiates a frame with this level of technicality and state-of-the-art construction: “Quantum perfectly represents the minimal and functional DNA of the Ørgreen designs. And it’s in the DNA of this brand to continuously research and implement ways to increment the minimalistic aesthetic and the functionality of the frames. In that sense, Quantum is the Ørgreen state of the art.”
“Innovation is more and more a key factor for consumers, and brands are following this trend using innovative material, applying new technologies. It is of course a matter of balance. The brand needs to be able to do that without losing the aesthetic appeal – or compromising their design statement.”
For those who have not yet seen the product close up, as well as nice clean proportions typical of the label, the frames feature a minute spherical hinge which connects the titanium temple to the polyamide front, eliminating common eyewear components such as screws and bolts, and producing a finely honed minimal focus that fits perfectly with the Danish design aesthetic. Comfort, of course, is at the top of the agenda, and with high-performance materials like titanium and polyamide in combination, you can feel secure that the frame will wear well and stand the test of time. Find out more about eyewear innovations and the latest collections by Ørgreen Optics at www.orgreenoptics.com CN