With a taste for modern design, well-planned contemporary fittings and new ideas, 27-year-old Nicolo Plebani says the new Indice store is hard to explain without mentioning every single detail that has gone into the final store design concept. “To my colleague Giovanni and I, Indice represents our passion for design, research and innovation, expressed through the world of optics”. The shop is, needless to say, far removed from the traditional optician’s store, and intentionally so.
Approximately 200m squared and split on two floors, this exemplary eyewear destination is located next to the imposing Cathedral of Brescia, a city located in the Northern Italian region of Lombardy. The setting is eye-catching and original with focus on a personal appreciation of design and creativity – a stunning environment for an eyewear experience and the ideal showcase for talented independent designers.
Silver leaf, iron and glass tables, and refined display cases and shelves, which rest on mirror carpets are some of the ad hoc elements in the modern space created for shoppers who appreciate fine design. Fittings also include Eames Vitra chairs, Afteroom stools and a purple armchair by Albini Cassina and the space is lit with Flos spotlights and lamps, further embellished with Poseidon Cattellan Italia chandeliers.
For eyewear choices, the store is equally avant-garde. The first collections available instore include Kuboraum, Cazal, SUPER (a special edition was launched by the store in June), and other equally individual lines, designed to give shoppers a different choice of products that combine extraordinary quality with good looks and a story far beyond the ordinary. Indice Vision is a new concept store by Nicolo Plebani and Giovanni Comotti – Address: Via Giulio Bevilacqua 7, Brescia – www.indice.vision – CN