“While spectacles are a growing fashion phenomena, there are too many unattractive and unfashionable items in the eyewear accessory market,” says the owner of Diffuser, a Japanese independent label that is already a leader in its field at home in Tokyo. Masaki Hirose, formerly at eyewear brand Dita, questioned the situation and turned his attention to developing attractive, distinctive accessories designed for men and women with discerning taste.
Launched in 2012, Diffuser’s concept is to create a well designed set of timeless accessories – with more accessibility for men, in well crafted quality materials, including leather and silver. “We are offering customers the satisfaction of wearing a better product – at an affordable price,” says Hirose. “The range now includes glasses cords, eyewear cases and pouches and some small leather goods – all of them coordinating with one another.”
Diffuser designs are original and come in a tasteful colour palette which includes natural tan, navy and black, with gold lettering – well suited to luxury eyewear and classically focused yet in line with contemporary trends. The accessories are widely available in Japan and are stocked by a selection of handpicked optical stores worldwide including Milan Lunetier (Paris), Haute Eye (S. Korea) and Senses Optik (Hong Kong). For more information visit: www.diffuser-tokyo.com CN