Fleye: chic flower power!

“The language of flowers is non-negotiable” Vanessa Diffenbaugh The Language of Flowers

Flowers speak a beautiful, global language, and the latest FLEYE Copenhagen eyewear campaign Flowers of Denmark  is meticulously aligned with flowering inspiration from the iconic Flora Danica – a collection of 18th century plants in the Danish kingdom. A Winter mood sets the elegant scene with flowers frozen in ice blocks. Annette Esto, Head of Design noted: “Our idea was to emphasise the plants and illustrate their intrinsic qualities, just like the iconic flora Danica illustrations from the 1700’s, only doing so from a very new perspective. In these still-life images taken by photographer Ida Emilie Risager, lies the inspiration for the rich and dense frame colours, as well as the structure and layering in our newest eyewear.” Top image: Ida Emilie Risager All Rights Reserved

Left: Kastanje Beta-Titanium in Matt Dark Red Right: Kvark acetate in Toffee Havana FLEYE Flowers of Denmark

The frames are superbly crafted in three categories: Carbon/Wood, Acetate and Beta-Titanium. The melting ice cubes with the cracked surface and layered edges in the photos is a reference to a new-layered bottom line of acetate frames with a bold, yet light shape.

Tuja in dark orchid/shiny rose gold : FLEYE Flowers of Denmark

The FLEYE Copenhagen Flowers of Denmark collection for men and women will be launched – and flourishing – at SILMO Paris 28 September-1st October with beautiful streamlined shapes in a gorgeous colour range. More details on award-winning FLEYE designs at www.fleye.dkJG Campaign photos: Josephine Svane All Rights Reserved