Eljest by EOE Eyewear

Specialists in sustainable eyewear since 2010, EOE from Swedish Lapland is heading to Italy later this week (21st-24th September) for WHITE Milano, a highly regarded fashion trade fair for women’s collections and accessories. It’s the independent brand’s first appearance at the 4-day event which is known as a creative launch “pad” for new and rising fashion labels from around the world.

Among the EOE styles for the coming season is the model above – Eljest, representative of the simple yet distinctive style in this highly eco-conscious collection in eyewear. The styles are recyclable and biodegradable, produced in an acetate material that contains no petroleum or poisonous phthalates, and to top it off, use steel parts produced from a carefully sourced recycled Swedish steel.

EOE Eyewear was founded by Erik and Emilia Lindmark during a snowmobile ride in the small village of Ammarnäs in Swedish Lapland. Their vision, they explain, was to create eyewear that combined the elegance and simplicity of Scandinavian design, with the barren beauty of the nature in the north of Sweden. The brand is one to watch for 2019 when they will announce a new exciting step in their achievements in sustainability and eco-friendly materials. www.eoe-eyewear.com CN

WHITE Milano takes place at Via Tortona 27 – for further details visit www.whiteshow.it